Going Native: The Value in Reconceptualizing International Internet Service Providers as Domestic Media Outlets

Going Native: The Value in Reconceptualizing International Internet Service Providers as Domestic Media Outlets
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本土化:将国际互联网服务提供商重新概念化为国内媒体的价值

DOI:
10.1007/s13347-011-0045-4
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发表时间:
2011
影响因子:
--
通讯作者:
Oates S
Oates S
中科院分区:
--
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作者:
Oates S

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作为国际实体和信息传播者,互联网服务提供商(Isp)经常发现自己陷入了关于他们在外国民族国家边界内开展业务的权利的争论中。本文认为,如果信息提供业务的互联网服务提供商被重新定义为国内媒体系统的重要组成部分--而不是被视为试图将外来规范强加于公民的外国公司--它们将获得一系列国家人民的更多支持。这颠覆了一些互联网服务提供商企业哲学中固有的典型的“网络乐观主义者”观点,即互联网可以将国际通信规范强加于多个国家。相反,这篇文章建议,互联网服务提供商的价值应该在于它们如何以与国内、非官方媒体平行的方式增强国家传播文化。这与互联网服务提供商相当占主导地位的概念相矛盾,互联网服务提供商是一种信息的“特洛伊木马”(徐氏在MacKinnon 2011,第34页中引用),是一种渠道,通过它,外来的和可能危险的信息嵌入国内媒体系统。本文通过对国内媒体规范的讨论,包括记者在各国的作用,探讨互联网服务提供商提供的信息如何能够以最能引起不同政体公民共鸣的方式加强民主讨论。
As international entities and information disseminators, internet service providers (ISPs) often find themselves caught up in debates about their rights to do business within the boundaries of foreign nation-states. This article argues that if ISPs in the business of information provision are reconceptualized as important components of domestic media systems—rather than thought of as foreign corporations attempting to impose alien norms on citizens—they will garner more support from populations in a range of countries. This subverts the typical “cyber-optimist” argument inherent in some ISP corporate philosophy that the internet can impose international norms of communication across a range of states. Rather, this article suggests that the argument for the value of ISPs should lie in how they augment national cultures of communication in ways that parallel domestic, non-state media outlets. This contradicts the rather dominant conception of ISPs as a sort of a “Trojan Horse” of information (Tsui cited in MacKinnon 2011, p. 34), a conduit through which alien and possibly dangerous information is embedded within a domestic media system. This article uses a discussion of domestic media norms, including the role of journalists in various countries, to explore how information provision provided by ISPs may augment democratic discussion in ways that best resonate with citizens across a range of regimes.
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