Retailer Marketing Strategies and Customer Purchasing of Sweetened Beverages in Convenience Stores.
Retailer Marketing Strategies and Customer Purchasing of Sweetened Beverages in Convenience Stores.
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DOI：
10.1016/j.jand.2022.02.017
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发表时间：
2022-11
影响因子：
4.8
通讯作者：
Laska, Melissa N.
中科院分区：
文献类型：
--
作者：
Winkler, Megan R.;Lenk, Kathleen;Erickson, Darin J.;Laska, Melissa N.
关键词：
甜味饮料（SB）的营销策略在食品零售业中普遍存在。然而，很少有研究探讨这些策略与计划和计划外的SB采购。这项研究旨在研究是否有更多的客户接触SB零售营销（例如，广告，产品植入）更有可能购买SB，这是否因客户特征而异。观察性横断面研究，使用来自便利店和其他小型食品店的客观顾客购买和商店评估数据。在美国明尼苏达州明尼阿波利斯-圣保罗市的144家随机抽样的便利店和其他小型食品店，对1,604名食品和饮料顾客进行了调查。营销策略，包括SB广告，放置，货架空间。顾客购买>=4液盎司的即饮糖和/或人工SB的概率。营销策略和购买之间的关联使用混合回归模型进行估计，控制顾客特征并考虑商店内嵌套的顾客。五十六%的客户购买了SB; 14%的客户还指出这是一次计划外的购买。当外部广告（p<0.001）和天花板上悬挂的广告（p<0.001）宣传SB时，顾客更有可能购买SB。与低暴露量（34%）相比，中等和高累积暴露于SB营销的客户更有可能购买SB（分别为51.2%和54.9%）;这种影响对男性尤其突出。零售营销策略和计划外购买之间没有显着的关联。研究结果表明，政策制定者、零售商和公共卫生专业人员需要采取可行和可持续的方法，将商店环境从促进不健康饮料选择的线索中转移出来。鉴于许多零售参与者都在SB的可用性，促销和销售方面进行了投资，改变SB营销在便利店中的主导地位可能具有挑战性，需要跨部门合作。
Marketing strategies for sweetened beverages (SBs) are pervasive across food retail. Yet, few studies have examined how these strategies associate with planned and unplanned SB purchasing. This study aimed to examine whether customers with greater exposure to SB retail marketing (e.g., advertisements, product placement) were more likely to purchase a SB and whether this varied by customer characteristics. Observational cross-sectional study using objective customer purchasing and store assessment data from convenience and other small food stores. 1,604 food and beverage customers at 144 randomly-sampled convenience and other small food stores in Minneapolis-St. Paul, MN, USA. Marketing strategies, including SB advertisements, placement, shelf space. Probability of customers purchasing >=4 fluid ounces of a ready-to-drink sugar and/or artificially SB. Associations between marketing strategies and purchasing were estimated using mixed regression models, controlling for customer characteristics and accounting for customers nested within stores. Fifty-six percent of customers purchased an SB; 14% also specified that it was an unplanned purchase. Customers were more likely to purchase an SB when exterior advertisements (p<.001) and advertisements hanging from the ceiling (p<.001) that promoted SBs were present. Customers with moderate and high cumulative exposure to SB marketing were significantly more likely to purchase SBs (51.2% and 54.9%, respectively) than those with lower exposure (34%); this effect was particularly salient for men. There were no significant associations between retail marketing strategies and unplanned purchases. Findings demonstrate that feasible and sustainable approaches are required from policymakers, retailers, and public health professionals to shift store environments away from cues that promote unhealthy beverage selections. Given that numerous retail actors are invested in the availability, promotion, and sales of SBs, changing the predominance of SB marketing in convenience stores will likely be challenging and require cross-sector collaboration.
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在明尼阿波利斯街的小型和非传统城市商店中宣传的食物的健康状况。保罗，明尼苏达州，2014年。
影响因子：
5.5
作者：
Barnes TL;Pelletier JE;Erickson DJ;Caspi CE;Harnack LJ;Laska MN
通讯作者：
Laska MN
影响因子：
5.9
作者：
Adjoian, Tamar;Dannefer, Rachel;Van Wye, Gretchen
通讯作者：
Van Wye, Gretchen
DOI：
10.1111/obr.13179
发表时间：
2021-04
期刊：
Obesity reviews : an official journal of the International Association for the Study of Obesity
影响因子：
--
作者：
Houghtaling B;Holston D;Szocs C;Penn J;Qi D;Hedrick V
通讯作者：
Hedrick V
影响因子：
5.1
作者：
Cohen, Deborah A.;Bogart, Laura;Han, Bing
通讯作者：
Han, Bing
影响因子：
4.8
作者：
Dijksterhuis, A;Smith, PK;Wigboldus, DHJ
通讯作者：
Wigboldus, DHJ