Perceived effectiveness of added-sugar warning label designs for U.S. restaurant menus: An online randomized controlled trial.
Perceived effectiveness of added-sugar warning label designs for U.S. restaurant menus: An online randomized controlled trial.
复制标题
美国餐馆菜单中添加糖警告标签设计的感知有效性：一项在线随机对照试验。
DOI：
10.1016/j.ypmed.2022.107090
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发表时间：
2022-07
影响因子：
5.1
通讯作者：
Falbe, Jennifer
中科院分区：
文献类型：
--
作者：
Sigala, Desiree M.;Hall, Marissa G.;Musicus, Aviva A.;Roberto, Christina A.;Solar, Sarah E.;Fan, Sili;Sorscher, Sarah;Nara, DeAnna;Falbe, Jennifer
美国的添加糖消费量超过了推荐的限量。政策制定者正在考虑要求餐馆使用菜单警告标签来标明添加糖含量高的食物。我们试图确定只有图标和图标加文本添加糖的菜单标签是否(1)被认为在潜在地减少高添加糖食物的消耗方面更有效，(2)相对于对照标签，增加了对菜单项添加糖含量的了解，以及影响是否因标签设计而不同。一个全国性的美国成年人样本(n=1,327)参与了一项在线随机实验。参与者查看带有控制标签的菜单项、6个纯图标标签中的1个或18个带有3个文本变体的图标加文本标签中的1个。对于分配给他们的标签，参与者提供了感知消息有效性的评级(消息改变行为的潜力的经过验证的量表)。参与者还被要求根据添加糖的含量对菜单项目进行分类。只有图标和图标加文本的标签被认为比对照标签更有效(在5分制下，平均值分别为3.7vs.3.1；p<；0.001)。仅图标和图标加文字两组分别按添加糖含量对71%的菜单项进行了正确分类，而对照组的这一比例为56%(p<；0.001)。所有图标和文本变体都被认为是同样有效的。总而言之，相对于对照标签，仅图标和图标加文字加糖菜单标签被认为是有效的，有助于消费者识别高添加糖的食物。菜单警告标签可能是减少餐馆添加糖摄入量的一个有前途的策略，但需要对现实世界环境中的行为影响进行研究。NCT04637412
Added-sugar consumption in the U.S. exceeds recommended limits. Policymakers are considering requiring restaurants to use menu warning labels to indicate items high in added sugar. We sought to determine whether icon-only and icon-plus-text added-sugar menu labels were (1) perceived as more effective at potentially reducing consumption of items high in added sugar and (2) increased knowledge of menu items’ added-sugar content relative to control labels, and if effects differed by label design. A national sample of U.S. adults (n=1,327) participated in an online randomized experiment. Participants viewed menu items with either a control label, 1 of 6 icon-only labels, or 1 of 18 icon-plus-text labels with 3 text variations. For their assigned label, participants provided ratings of perceived message effectiveness (a validated scale of a message’s potential to change behavior). Participants were also asked to classify menu items by their added-sugar content. The icon-only and icon-plus-text labels were perceived as more effective than the control label (means: 3.7 and 3.7 vs. 3.1, respectively, on a 5-point scale; p<0.001). The icon-only and icon-plus-text groups each correctly classified 71% of menu items by added-sugar content vs. 56% in the control group (p<0.001). All icons and text variations were perceived as similarly effective. In conclusion, relative to a control label, icon-only and icon-plus-text added-sugar menu labels were perceived as effective and helped consumers identify items high in added sugar. Menu warning labels may be a promising strategy for reducing added-sugar consumption from restaurants, but research on behavioral effects in real-world settings is needed. NCT04637412
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影响因子：
5.1
作者：
Hall MG;Lazard AJ;Grummon AH;Higgins ICA;Bercholz M;Richter APC;Taillie LS
通讯作者：
Taillie LS
影响因子：
3.2
作者：
Alexander, Eleanore;Rutkow, Lainie;McGinty, Emma E.
通讯作者：
McGinty, Emma E.
影响因子：
15.8
作者：
Grummon, Anna H.;Hall, Marissa G.
通讯作者：
Hall, Marissa G.
影响因子：
3.8
作者：
Baig, Sabeeh A.;Noar, Seth M.;Brewer, Noel T.
通讯作者：
Brewer, Noel T.
影响因子：
3.2
作者：
Falbe J;Montuclard A;Engelman A;Adler S;Roesler A
通讯作者：
Roesler A