Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals
Difference in new product adoption among at-risk members of society: A critical analysis of males, females, and transgender individuals
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高危社会成员在新产品采用方面的差异：对男性、女性和跨性别者的批判性分析
DOI：
10.1016/j.paid.2019.07.013
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发表时间：
2019
影响因子：
4.3
通讯作者：
Ang D
中科院分区：
文献类型：
--
作者：
Ang D
该研究探讨了与新产品使用相关的恐惧和尴尬如何影响产品采用。现存的关于个体差异的研究主要是基于工业化国家受过教育、相对富裕的个人。这项研究扩展了先前的工作，探索了1823名高危人群（包括来自艾滋病毒高流行国家的性工作者和吸毒者）对一种新产品的吸收情况。研究结果表明，对感染艾滋病毒的恐惧鼓励了新产品的采用，而与服用新产品相关的尴尬则阻碍了新产品的采用。值得注意的是，尴尬比恐惧更能预测新产品的采用。重要的是，尴尬的影响因性别而异。具体而言，尴尬扮演着更重要的角色，为跨性别和女性个体相比，男性。撒哈拉以南非洲国家和非撒哈拉以南非洲国家的公共和私人尴尬分别造成了这些影响。因此，这项研究有助于在性、性别差异、恐惧、尴尬以及边缘化社区的高风险或受歧视成员对新产品的吸收方面开展重要工作。研究结果还提供了实际意义的沟通策略，以促进新产品的吸收，如一种新药的成员之间的耻辱化社区，不富裕，教育程度较低的社会成员。
The study examines how fear and embarrassment associated with the usage of a new product influence product adoption. The extant body of work on individual differences is largely based on educated, relatively wealthy individuals in industrialized countries. This study extended prior work by exploring the uptake of a new product among 1823 at-risk individuals including sex workers and drug users from countries with high HIV prevalence. The findings show that fear of contracting HIV encouraged new product adoption while embarrassment associated with taking the new product hindered it. It is noteworthy that embarrassment is a better predictor than fear. Critically, the effect of embarrassment differed across genders. Specifically, embarrassment plays a more important role for transgender and female individuals compared to males. The effects are driven by public and private embarrassment in sub-Saharan and non-sub-Saharan countries, respectively. This study thus contributes to the important work on sexuality, gender differences, fear, embarrassment, and the uptake of new products for high-risk or stigmatized members of marginalized communities. The findings also offer practical implications for communication strategies to facilitate the uptake of new products such as a new medicine among members of stigmatized communities, less wealthy, and less educated members of society.
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影响因子：
4.9
作者：
Eaton, Lisa A.;Driffin, Daniel D.;Conway-Washington, Christopher
通讯作者：
Conway-Washington, Christopher
影响因子：
3.3
作者：
ABRAHAM, CS;SHEERAN, P;SPEARS, R
通讯作者：
SPEARS, R
DOI：
--
发表时间：
1987
期刊：
影响因子：
--
作者：
R. Edelmann
通讯作者：
R. Edelmann
情绪的社会来源和互动功能：以尴尬为例。
DOI：
--
发表时间：
1992
期刊：
影响因子：
--
作者：
Rowland S. Miller;M. Leary
通讯作者：
M. Leary
有效的健康风险信息：分步指南
DOI：
10.4135/9781452233239
发表时间：
2001
期刊：
The Journal of Experimental Medicine
影响因子：
--
作者：
K. Witte;G. Meyer;Dennis Martell
通讯作者：
Dennis Martell