Flavor and product messaging are the two most important drivers of electronic cigarette selection in a choice-based task.
Flavor and product messaging are the two most important drivers of electronic cigarette selection in a choice-based task.
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DOI：
10.1038/s41598-021-84332-4
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发表时间：
2021-02-25
影响因子：
4.6
通讯作者：
Hayes JE
中科院分区：
文献类型：
--
作者：
Baker AN;Wilson SJ;Hayes JE
电子烟的使用（电子烟）越来越流行。各种产品因素可能会影响个人对电子烟的选择。为了为电子烟监管提供证据基础，需要更好地了解不同产品属性在产品偏好中发挥的作用。在这里，我们使用联合分析来量化影响电子烟选择的不同因素，包括口味、尼古丁水平、可定制性或使用电子烟来控制食欲/食物渴望。年轻人在线完成了一组基于选择的联合任务。基于选择的联合分析 (CBC) 用于确定每个属性的效用分数。每周至少使用一次电子烟的年轻人 (n = 587) 被纳入分析；探讨了性别差异。口味是最重要的属性（48.1%），其次是产品信息（21.0%）和尼古丁含量（15.3%）。在风味中，糖果和水果风味的效用得分最高，而经典薄荷醇和烟草风味的效用得分最低。男性和女性在口味、尼古丁含量和最吸引人的产品信息方面存在差异。在每周吸电子烟的年轻人中，口味是影响电子烟偏好的最重要因素。性别也会影响电子烟的偏好，尤其是首选的尼古丁含量。了解个人选择特定电子烟产品的原因将有助于为公共卫生工作和政策制定提供信息。
Electronic cigarette use—vaping—is increasingly popular. Various product factors may influence an individual’s choice of e-cigarette. To provide an evidence base for e-cigarette regulation, a better understanding of the role different product attributes play in product preferences is needed. Here, we used conjoint analysis to quantify different factors that influence e-cigarettes choices, including flavors, nicotine level, customizability, or use of e-cigarettes to manage appetite/food craving. Young adults completed a set of choice-based conjoint tasks online. Choice Based Conjoint analysis (CBC) was used to determine utility scores for each attribute. Young adults (n = 587) who vaped at least once per week were included in analyses; gender differences were explored. Flavor was the most important attribute (48.1%), followed by product messaging (21.0%) and nicotine level (15.3%). Within flavor, confectionery and fruit flavors had the highest utility scores, while classic menthol and tobacco flavors had the lowest. Men and women differed in flavors, nicotine levels, and product messaging that appealed most. Among young adults who vape weekly, flavor is the most important factor in e-cigarette preferences. Gender also factors into e-cigarette preferences, especially for preferred nicotine level. Understanding why individuals choose particular e-cigarette products will help inform public health efforts and policy making.
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电子烟的使用与青春期早期燃烧烟草产品吸烟的启动。
DOI：
10.1001/jama.2015.8950
发表时间：
2015-08-18
期刊：
JAMA
影响因子：
--
作者：
Leventhal AM;Strong DR;Kirkpatrick MG;Unger JB;Sussman S;Riggs NR;Stone MD;Khoddam R;Samet JM;Audrain-McGovern J
通讯作者：
Audrain-McGovern J
影响因子：
4.7
作者：
Kong, Grace;Morean, Meghan E.;Krishnan-Sarin, Suchitra
通讯作者：
Krishnan-Sarin, Suchitra
影响因子：
4.7
作者：
Pullicin, Alexa J.;Kim, Hyoshin;Lim, Juyun
通讯作者：
Lim, Juyun
DOI：
10.1080/14622299050011431
发表时间：
1999-12-01
期刊：
Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
影响因子：
--
作者：
Perkins, K A;Donny, E;Caggiula, A R
通讯作者：
Caggiula, A R
影响因子：
5.2
作者：
Czoli, Christine D.;Goniewicz, Maciej;Hammond, David
通讯作者：
Hammond, David