Online Pilot Grocery Intervention among Rural and Urban Residents Aimed to Improve Purchasing Habits.

Online Pilot Grocery Intervention among Rural and Urban Residents Aimed to Improve Purchasing Habits.
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DOI:
10.3390/ijerph19020871
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发表时间:
2022-01-13
影响因子:
--
通讯作者:
Trude ACB
Trude ACB
中科院分区:
综合性期刊3区
文献类型:
--
作者:
Gustafson A;Gillespie R;DeWitt E;Cox B;Dunaway B;Haynes-Maslow L;Steeves EA;Trude ACB

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网上购物有可能改善人们获取食物的途径,尤其是对城市食物沙漠地区和农村社区的低收入家庭而言。这个试点干预的主要目的是测试一个三臂在线杂货店试验是否改善了水果和蔬菜(F&V)的购买。肯塔基州、马里兰州和北卡罗来纳州七个县的农村和城市成年人被招募参加2021年秋季为期8周的干预。共有184名成年人被分为以下几组:(1)实体店“BM”(对照组参与者只收到每周提交杂货店购物收据的提醒);(2)只在线,不支持“O”(参与者每周收到在线杂货店的提醒,并提交分项收据);(3)在线购物,干预“0 +I”(参与者每周收到三次关于在线杂货店、用餐想法、食谱、Facebook群组支持和每周在线购物和提交分项收据的提醒)。平均而言,与BM组相比,O+I组的参与者报告的F/V食物支出多6.84美元。带有行为提示和营养信息的在线购物显示出巨大的前景,可以帮助不同地区的消费者驾驭日益增长的在线杂货购物平台,并改善食品和饮料的购买。
Online grocery shopping has the potential to improve access to food, particularly among low-income households located in urban food deserts and rural communities. The primary aim of this pilot intervention was to test whether a three-armed online grocery trial improved fruit and vegetable (F&V) purchases. Rural and urban adults across seven counties in Kentucky, Maryland, and North Carolina were recruited to participate in an 8-week intervention in fall 2021. A total of 184 adults were enrolled into the following groups: (1) brick-and-mortar “BM” (control participants only received reminders to submit weekly grocery shopping receipts); (2) online-only with no support “O” (participants received weekly reminders to grocery shop online and to submit itemized receipts); and (3) online shopping with intervention nudges “O+I” (participants received nudges three times per week to grocery shop online, meal ideas, recipes, Facebook group support, and weekly reminders to shop online and to submit itemized receipts). On average, reported food spending on F/V by the O+I participants was USD 6.84 more compared to the BM arm. Online shopping with behavioral nudges and nutrition information shows great promise for helping customers in diverse locations to navigate the increasing presence of online grocery shopping platforms and to improve F&V purchases.
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