Business Model Innovation: How Iconic Business Models Emerge
Business Model Innovation: How Iconic Business Models Emerge
复制标题
商业模式创新：标志性商业模式如何出现
DOI：
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
Laure Cabantous
中科院分区：
文献类型：
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作者：
Tatiana Mikhalkina;Laure Cabantous
尽管对商业模式创新这一主题进行了大量的研究，但人们对某些创新商业模式获得特定类型企业标志性代表地位的认知过程知之甚少。这项研究解决了这样一个问题：标志性的商业模式是如何出现的？换句话说：创新的商业模式如何成为新类别企业的典范？我们以Airbnb为案例，分析了六家主流商业媒体在2008至2013年间是如何讨论Airbnb的。Airbnb的商业模式成为共享经济的标志性商业模式的认知过程包括三个阶段。首先，这些出版物使用了多种类比，试图将Airbnb的创新商业模式吸收到现有的分类体系中。其次，他们对Airbnb的商业模式有了更细致入微的理解。最后，他们将其确立为一种新型组织的典范。我们通过对基于社会分类研究的标志性商业模式概念的详细定义，以及对支撑标志性商业模式出现的认知过程的理论化，为商业模式研究做出贡献。我们的研究也是对类比推理在商业模式创新中作用的研究的补充。最后，我们通过记录一个出现原型样本的案例来补充市场分类文献。
Despite ample research on the topic of business model innovation, little is known about the cognitive processes whereby some innovative business models gain the status of iconic representations of particular types of firms. This study addresses the question: How do iconic business models emerge? In other words: How do innovative business models become prototypical exemplars for new categories of firms? We focus on the case of Airbnb, and analyze how six mainstream business media publications discussed Airbnb between 2008 and 2013. The cognitive process whereby Airbnb’s business model became the iconic business model for the sharing economy involved three phases. First, these publications drew on multiple analogies to try to assimilate Airbnb’s innovative business model into their existing system of categories. Second, they developed a more nuanced understanding of Airbnb’s business model. Finally, they established it as the prototypical exemplar of a new type of organization. We contribute to business model research by providing an elaborated definition of the notion of the iconic business model which is rooted in social categorization research, and by theorizing the cognitive process that underpins the emergence of iconic business models. Our study also complements research on the role of analogical reasoning in business model innovation. Finally, we complement the market categorization literature by documenting a case of the emergence of a prototypical exemplar.
影响因子：
4.9
作者：
Baden-Fuller, Charles;Mangematin, Vincent
通讯作者：
Mangematin, Vincent
品类分歧、跨界和货币：开放式创新和非法品类的合法化
影响因子：
10.5
作者：
Alexy O
通讯作者：
Alexy O