Recall, appeal and willingness to try cigarettes with flavour capsules: assessing the impact of a tobacco product innovation among early adolescents.
Recall, appeal and willingness to try cigarettes with flavour capsules: assessing the impact of a tobacco product innovation among early adolescents.
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DOI：
10.1136/tobaccocontrol-2015-052805
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发表时间：
2016-12
期刊：
影响因子：
5.2
通讯作者：
Sargent JD
中科院分区：
文献类型：
--
作者：
Abad-Vivero EN;Thrasher JF;Arillo-Santillán E;Pérez-Hernández R;Barrientos-Gutíerrez I;Kollath-Cattano C;Mejía R;Sargent JD
香精胶囊香烟品种(FCV)的使用在许多国家迅速增加。青少年会被味道所吸引；然而，令人惊讶的是，还没有一项量化研究探索青少年对这些产品的看法。描述FCV对墨西哥青少年的吸引力。2015年，对具有代表性的墨西哥中学生样本(n=10 124；年龄11-16 ；平均12.4 )进行了调查。学生们查看了主要品牌(万宝路、骆驼、Pall Mall)的FCV和非FCV的包装，并对其进行了评级，删除了品牌名称。对于每个包装，学生们被要求写下品牌名称(即品牌召回)，评估包装的吸引力，并指出他们最有兴趣尝试的包装(包括一个“无”选项)。Logistic广义估计方程(GEE)模型回归了品牌回忆、包装吸引力和试穿品牌和FCV的兴趣(是与否)，控制了社会人口统计和吸烟风险因素。万宝路普通、骆驼普通、骆驼轻便和Pall Mall FCV召回频率最高(25%、17%、9%、8%)。Pall Mall FCV和Camel FCV的包装最常被评为非常有吸引力(分别为13%，9%)和有兴趣试用(22%，13%)，以及万宝路常规(14%)。在GEE模型中，FCV与更大的吸引力(调整后的OR(AOR)=1.83，95%CI为1.72至1.94)和尝试兴趣(AOR=1.74，95%CI为1.54至1.96)独立相关。感知到的背包吸引力也与更大的尝试兴趣独立相关(AOR=5.63，95%CI为4.74至6.68)。在主要品牌家庭中，女性简历在青少年中产生的吸引力似乎比老牌的非女性简历更大。
Use of flavour capsule varieties (FCVs) of cigarettes has rapidly increased in many countries. Adolescents are attracted to flavours; yet, surprisingly, no quantitative study has explored adolescents' perceptions of these products. To characterise the appeal of FCVs for young adolescents in Mexico. In 2015, surveys were conducted with a representative sample of Mexican middle school students (n=10 124; ages 11–16 years; mean 12.4 years). Students viewed and rated packs for FCVs and non-FCVs from major brands (Marlboro, Camel, Pall Mall), with brand names removed. For each pack, students were asked to write the brand name (ie, brand recall), to evaluate pack attractiveness, and to indicate the pack they were most interested in trying (including a ‘none’ option). Logistic generalised estimating equation (GEE) models regressed brand recall, pack attractiveness and interest in trying on brand and FCV (yes vs no), controlling for sociodemographics and smoking risk factors. Marlboro regular, Camel regular, Camel light and Pall Mall FCVs were most often recalled (25%, 17%, 9%, 8%). Packs for Pall Mall FCVs and Camel FCVs were most often rated as very attractive (13%, 9%, respectively) and of interest for trial (22%, 13%) along with Marlboro regular (14%). In GEE models, FCVs were independently associated with greater attractiveness (adjusted OR (AOR)=1.83, 95% CI 1.72 to 1.94) and interest in trying (AOR=1.74, 95% CI 1.54 to 1.96). Perceived pack attractiveness was also independently associated with greater interest in trying (AOR=5.63, 95% CI 4.74 to 6.68). FCVs appear to be generating even greater appeal among young adolescents than established non-FCVs in dominant brand families.
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