Attention to detail: A photo-elicitation study of salience and packaging design for portion control and healthy eating.
Attention to detail: A photo-elicitation study of salience and packaging design for portion control and healthy eating.
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DOI：
10.1111/nbu.12588
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发表时间：
2022-12
影响因子：
3.3
通讯作者：
Hetherington, Marion M.
中科院分区：
文献类型：
--
作者：
Chu, Ruiqi;Tang, Tang;Hetherington, Marion M.
有证据表明，食品包装吸引消费者购买，并有可能推动消费者作出健康的选择，包括减少份量。然而，食品购买决定往往是自动的，包装功能可能会被忽视。因此，重要的是要了解消费者认为包装最突出的是什么：他们注意到了什么，为什么，以及哪些元素可能会促使消费者选择健康的选择和更少的高能量密度食品。本研究探讨了消费者对食品包装的看法，调查了与部分控制相关的具体功能，并引发了设计思路，以改善包装健康饮食和缩小。采用定性方法，应用参与者驱动的照片启发（PDPE）任务与深入访谈。参与者为25名居住在英国的成年人（年龄20-32岁; 17名女性，8名男性，BMI = 23 kg/m2）。参与者拍摄了10个食品包装的照片，根据显着性（n = 5）和部分控制（n = 5）。这些材料被上传到一个安全网站，然后在面谈时进行讨论，并进行转录和分析。包装的显著性被描述为建立信任，刺激食欲和与自我认同有关，而对于部分控制，主题包括结构提醒，健康提示和部分意识。包装的设计可以使健康价值或服务的大小更突出，促使部分控制和增加包装的吸引力。虽然食品购买决策发生很少深思熟虑，当探测，消费者提供有用的见解，包装设计，以协助部分控制。
Evidence demonstrates that food packaging attracts consumers to purchase and has the potential to nudge consumers towards healthy choices, including reducing portion size. However, food purchasing decisions are often automatic and packaging features may go unnoticed. Therefore, it is important to understand what consumers identify as most salient about packaging: what they notice and why, and which elements might nudge consumers towards healthy options and smaller portions of high‐energy‐density foods. This study explored consumer perception of food packaging, investigated specific features associated with portion control and elicited design ideas to improve packaging for healthy eating and downsizing. A qualitative approach was adopted applying a participant‐driven photo‐elicitation (PDPE) task with in‐depth interviews. Participants were 25 adults living in the UK (aged 20–32 years; 17 females, 8 males, BMI = 23 kg/m2). Participants took photographs of 10 food packages according to salience (n = 5) and portion control (n = 5). These were uploaded to a secure site and then discussed at the interview, which was transcribed and analysed. The salience of packaging was described in terms of trust building, stimulating appetite and relating to self‐identity, whereas for portion control, themes included structural reminders, healthy prompts and portion awareness. Packaging can be designed to make health value or serving size more salient by prompting portion control and increasing the attractiveness of packaging. While food purchase decisions happen with little deliberation, when probed, consumers provide useful insights for packaging design to assist portion control.
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影响因子：
3.3
作者：
Ahmed, A;Ahmed, N;Salman, A
通讯作者：
Salman, A
影响因子：
12.9
作者：
Deng, Xiaoyan;Srinivasan, Raji
通讯作者：
Srinivasan, Raji
影响因子：
3.2
作者：
Doak, C
通讯作者：
Doak, C
DOI：
10.1533/9780857098979.1
发表时间：
2013-01-01
期刊：
TRENDS IN PACKAGING OF FOOD, BEVERAGES AND OTHER FAST-MOVING CONSUMER GOODS (FMCG): MARKETS, MATERIALS AND TECHNOLOGIES
影响因子：
--
作者：
Farmer, N.
通讯作者：
Farmer, N.
影响因子：
11.3
作者：
Bublitz, Melissa G.;Peracchio, Laura A.
通讯作者：
Peracchio, Laura A.