Product quality choice in two-echelon supply chains under post-sale liability: insights from wholesale price contracts

Product quality choice in two-echelon supply chains under post-sale liability: insights from wholesale price contracts
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售后责任下两级供应链的产品质量选择:来自批发价格合同的见解

DOI:
10.1080/00207543.2016.1240382
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发表时间:
2017-05
影响因子:
9.2
通讯作者:
Tang Xiaowo
Tang Xiaowo
中科院分区:
工程技术2区
文献类型:
--
作者:
Fan Jianchang;Ni Debing;Tang Xiaowo

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本文考虑了一个两级供应链,由上游制造商(M)和下游零售商(R)组成,后者通过批发价格合同交易中间产品。供应链为单位需求消费者提供良好的体验。 M对其产品处于低质量状态造成的损害承担责任。建立两阶段博弈模型来描述供应链如何运作。在均衡条件下,在一定的假设条件下,本文发现:(1)尽管售后产品责任对批发价格有正向影响,但M的质量水平、合同数量和供应链成员的盈利能力与其无关; (2)当责任相关因素和M的质量改进效率发生变化时,批发价格作为媒介,M和R共同分担事前预期责任成本、事前预期消费者损害造成的需求损失和事前质量改进成本; (3)针对负债相关因素的变化,M和R的质量绩效与财务绩效发生冲突,但当质量改进效率发生变化时,这种冲突消失。还讨论了管理见解。
This paper considers a two-echelon supply chain consisting of an upstream manufacturer (M) and a downstream Retailer (R) who transact intermediate products via a wholesale price contract. The supply chain provides an experience good to unit-demand consumers. M is liable for the harm caused by its products in a low quality state. A two-stage game model is built to describe how the supply chain operates. With the equilibrium and under certain assumptions, this paper finds that (1) in spite that post-sale product liability positively affects the wholesale price, M’s quality level, the contracted quantity and supply chain members’ profitability are independent of it; (2) when liability-related factors and M’s quality improvement efficiency change, the wholesale price serves as a medium for M and R to mutually share the ex ante expected liability cost, the demand loss caused by the ex ante expected consumer harm and the ex ante quality-improving cost; (3) in response to changes in liability-related factors, the quality performance is in conflict with the financial performance for both M and R, but this conflict disappears in the presence of a change in quality improvement efficiency. Managerial insights are also discussed.
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