Exploring the Influence of Multidimensional Tourist Satisfaction on Preferences for Wetland Ecotourism: a Case Study in Zhalong National Nature Reserve, China
Exploring the Influence of Multidimensional Tourist Satisfaction on Preferences for Wetland Ecotourism: a Case Study in Zhalong National Nature Reserve, China
复制标题
探究多维游客满意度对湿地生态旅游偏好的影响——以中国扎龙国家级自然保护区为例
DOI：
10.1007/s13157-021-01515-5
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发表时间：
2021-11
期刊：
影响因子：
2
通讯作者：
Zhenyu Cai
中科院分区：
文献类型：
--
作者：
Lishan Xu;Changlin Ao;Baoqi Liu;Zhenyu Cai
游客满意度作为湿地生态旅游可持续发展和目的地竞争力的主要因素，在其对行为意向的影响研究中受到了广泛关注。本文运用选择实验研究了游客满意度作为湿地生态旅游改善政策支付意愿和偏好行为意向的重要动因，并探讨了其潜在的因果机制。设计了由15个项目组成的游客满意度量表，并定义了四个结构。在离散选择模型的框架下，一维和多维数据被纳入作为人口分类和解释变量的标准。三种方法测算的实证结果基本印证了所提出的假设，表明游客满意度对湿地生态旅游游客偏好有一定的影响，不同满意度群体之间存在显着的偏好异质性。此外，不同满意度维度对湿地生态旅游游客偏好的影响也不同。本研究丰富了生态旅游领域中非市场价值评估和偏好动机的研究，因为游客满意度可以解释一些未被观察到的偏好异质性。当包含满意度数据时，可以设计更有效的湿地生态旅游政策。
Tourist satisfaction, as a principal element for sustainable development of wetland ecotourism and destination competitiveness, has received extensive attention in the research on its impact on behavioral intention. This paper employs choice experiment to study tourist satisfaction as an important motivation for behavioral intention of willingness to pay and preference on wetland ecotourism improvement policy, and explores the potential causal mechanism. A 15-item scale is designed to measure tourist satisfaction and four constructs are defined. Under the framework of discrete choice modeling, unidimensional and multidimensional data are incorporated as the standard for population segmentation and explanatory variables. The empirical results estimated by three methods basically confirms the proposed hypotheses and indicate that tourist satisfaction has a certain effect on tourist preference of wetland ecotourism and there is significant preference heterogeneity among groups with different satisfaction. Besides, different dimensions of satisfaction have a different effect on tourist preference of wetland ecotourism. This study enriches the studies on non-market value evaluation and preference motivation in the field of ecotourism, because tourist satisfaction may explain some unobserved preference heterogeneity. More effective wetland ecotourism policies can be designed when data on satisfaction are included.
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DOI：
10.1017/cbo9781316136232.012
发表时间：
2015-08
期刊：
--
影响因子：
--
作者：
D. Hensher;J. Rose;W. Greene
通讯作者：
D. Hensher;J. Rose;W. Greene
影响因子：
12.7
作者：
Chi, Christina Geng-Qing;Qu, Hailin
通讯作者：
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影响因子：
8.4
作者：
Jeong-Yeol Park;Diego Bufquin;Robin M. Back
通讯作者：
Jeong-Yeol Park;Diego Bufquin;Robin M. Back
DOI：
10.58246/sjeconomics.v10i.446
发表时间：
2012-12
期刊：
sj-economics scientific journal
影响因子：
--
作者：
H. Kowalczyk
通讯作者：
H. Kowalczyk
影响因子：
5.9
作者：
Bujosa, Angel;Riera, Antoni;Hicks, Robert L.
通讯作者：
Hicks, Robert L.