JUUL targets military personnel and veterans.
JUUL targets military personnel and veterans.
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DOI：
10.1136/tobaccocontrol-2019-055377
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发表时间：
2020-12
期刊：
影响因子：
5.2
通讯作者：
Little MA
中科院分区：
文献类型：
--
作者：
Fahey MC;Krukowski RA;Talcott GW;Little MA
通过最近的营销活动1(图1)，Juul加入了烟草公司瞄准美国军人和退伍军人群体的悠久传统。1-6 JUUL宣传他们的电子烟(电子烟)，上面有退伍军人的证明背书(图2)，2声称支持退伍军人服务组织(图3)，1以及向军人和退伍军人提供折扣(即1美元的入门包)(图4)。3也许最令人担忧的是，尽管电子烟目前还没有被美国食品和药物管理局批准为戒烟工具，但7 JUUL声称他们的产品为军人和急救人员提供了成功转换的工具。考虑到自20世纪初以来，军方一直是烟草公司的目标，这些营销策略并不令人惊讶。4-6烟草业通过在军事期刊上发放优惠券、利用军事基地举办赞助活动和销售大幅折扣产品，在美国军方内部培养了一种烟草文化。4-6鉴于大多数新兵的年龄为18-21岁，这是开始吸烟的高风险时期，这一人群对该行业来说是可取的，5 8而且长期以来，烟草一直被作为应对部署压力的一种方式进行推广。5 6 9此外，与其他促进健康的问题相比，军事指挥官对烟草使用的关注较少，10而且工作环境的性质，特别是在已部署的环境中，可能会鼓励使用烟草。11因此，毫不奇怪，军队中的吸烟率远远超过平民人口，12-14电子烟的使用也体现了这一趋势。15 16然而，烟草使用对军事准备产生负面影响，并与国防部的巨额医疗费用有关(每年16亿美元)。17 18由于电子烟是年轻人最常用的产品，19-21岁的年轻人中电子烟的使用率不断上升，这一差距在年轻人员中尤为明显
With their recent marketing campaign 1 (figure 1), JUUL joins a long tradition of tobacco companies targeting the US military and veteran population. 1–6 JUUL advertises their electronic cigarettes (e-cigarettes) with testimonial endorsements from military veterans (figure 2), 2 claims to support veteran service organisations (figure 3), 1 as well as offers discounts (ie, a $1 starter pack) to military and veterans (figure 4). 3 Perhaps most concerning, although e-cigarettes are not currently approved by the Food and Drug Administration as a cigarette cessation tool, 7 JUUL claims their product,‘offers servicemen and first responders the tools to succeed at switching’. 1These marketing tactics are not surprising, given that the military has been targeted by tobacco companies since the beginning of the 20th century. 4–6 The tobacco industry has fostered a tobacco culture within the US military 4–6 by distributing coupons in military periodicals 4 and using military bases to hold sponsored events and sell deeply discounted products. 4–6 This population is desirable to the industry, given that most recruits are aged 18–21 years, a high-risk period for tobacco initiation, 5 8 and tobacco has long been promoted as a way to cope with deployment stress. 5 6 9 In addition, tobacco use has received less military commander attention than other health promotion concerns, 10 and the nature of the work environment, especially in deployed settings, can encourage tobacco use. 11 Thus, it is no surprise that tobacco rates in the military far exceed that in the civilian population, 12–14 a trend that is seen with the use of e-cigarettes as well. 15 16 Yet, tobacco use negatively impacts military readiness and is associated with significant Department of Defense medical costs ($1.6 billion annually). 17 18 This disparity of e-cigarette use is notable for younger personnel, given that this is the most commonly used product among young adults, 19–21 with rising rates among youth who initiate for reasons other than cigarette
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DOI：
10.1093/ntr/ntu191
发表时间：
2015-02
期刊：
Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco
影响因子：
--
作者：
King BA;Patel R;Nguyen KH;Dube SR
通讯作者：
Dube SR
影响因子：
5.2
作者：
Chaloupka, Frank J.;Straif, Kurt;Leon, Maria E.
通讯作者：
Leon, Maria E.
影响因子：
1.2
作者：
Poston, Walker S. C.;Taylor, Jennifer E.;Haddock, C. Keith
通讯作者：
Haddock, C. Keith
影响因子：
2.7
作者：
Dall, Timothy M.;Zhang, Yiduo;Tornberg, David N.
通讯作者：
Tornberg, David N.
影响因子：
4.7
作者：
McMillen, Robert C.;Gottlieb, Mark A.;Klein, Jonathan D.
通讯作者：
Klein, Jonathan D.