A Qualitative Analysis of Black and White Adolescents' Perceptions of and Responses to Racially Targeted Food and Drink Commercials on Television.
A Qualitative Analysis of Black and White Adolescents' Perceptions of and Responses to Racially Targeted Food and Drink Commercials on Television.
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DOI：
10.3390/ijerph182111563
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发表时间：
2021-11-03
影响因子：
--
通讯作者：
Bragg MA
中科院分区：
文献类型：
--
作者：
Miller A;Cassidy O;Greene T;Arshonsky J;Albert SL;Bragg MA
食品和饮料营销是儿童肥胖的主要驱动力，公司将他们最不营养的产品瞄准黑人青年。然而，人们对青少年对以种族为目标的食品营销的看法和反应知之甚少。在这项定性研究中，我们调查了黑人和白人青少年对针对种族的食品和饮料电视广告的感知和反应。我们在纽约市招募了39名年龄在12-17岁的青少年观看一系列商业广告，然后使用半结构化采访指南参与深度采访。研究小组使用ATLAS.ti记录、转录和分析采访。总体而言，参与者对以名人为主角的广告反应积极。他们还能够识别这些广告，并报告说他们在社交媒体和地铁/公交车上接触到了这些公司的营销。许多参与者认为广告中的品牌是健康的或能够提高运动成绩，因为它们得到了运动员的支持或与运动员联系在一起。与会者还了解到，营销者在其广告中使用种族定位，但定位并不能转化为对广告产品的认知或反应的改善。这些发现表明，有必要对黑人和白人青少年对以种族为目标的食品营销的反应进行实证评估和进一步探索。
Food and beverage marketing is a major driver of childhood obesity, and companies target their least nutritious products to Black youth. However, little is known about adolescents’ perceptions of and responses to racially targeted food marketing. In this qualitative study, we investigated how Black and White adolescents perceived and responded to racially targeted television commercials for food and beverages. We recruited 39 adolescents aged 12–17 years in New York City to watch a series of commercials and then participate in an in-depth interview using a semi-structured interview guide. The research team recorded, transcribed, and analyzed interviews using ATLAS.ti. Overall, participants responded positively to commercials that featured celebrities. They were also able to recognize the commercials and reported they had been exposed to marketing from these companies on social media and in subways/buses. Many participants considered the advertised brands as healthy or able to enhance athletic performance because of their endorsement by or association with athletes. Participants also understood that marketers were using racial targeting in their ads but that targeting did not translate into improved perceptions or responses towards advertised products. These findings suggest the need to empirically evaluate and further explore Black and White adolescents’ responses to racially targeted food marketing.
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影响因子：
6.9
作者：
Gordon-Larsen, Penny;The, Natalie S.;Adair, Linda S.
通讯作者：
Adair, Linda S.
DOI：
10.3390/ijerph17145056
发表时间：
2020-07-01
影响因子：
--
作者：
Jimenez-Marin, Gloria;Elias Zambrano, Rodrigo;Ravina-Ripoll, Rafael
通讯作者：
Ravina-Ripoll, Rafael
影响因子：
3.8
作者：
Dixon, H.;Scully, M.;Wakefield, M.
通讯作者：
Wakefield, M.
影响因子：
9.4
作者：
Harris, Jennifer L.;Brownell, Kelly D.;Bargh, John A.
通讯作者：
Bargh, John A.
影响因子：
1.6
作者：
Burck, C
通讯作者：
Burck, C