Integrating social media inspired features into a personalized normative feedback intervention combats social media-based alcohol influence.
Integrating social media inspired features into a personalized normative feedback intervention combats social media-based alcohol influence.
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DOI：
10.1016/j.drugalcdep.2021.109007
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发表时间：
2021-11-01
影响因子：
4.2
通讯作者：
Taylor, J. Eason
中科院分区：
文献类型：
--
作者：
Boyle, Sarah C.;LaBrie, Joseph W.;Baez, Sebastian;Taylor, J. Eason
研究表明，在大学校园流行的社交媒体平台可能反映、强化，甚至加剧学生的酗酒行为。本研究旨在直接考察：（1）在社交媒体上接触与酒精相关的内容是否会降低针对一年级饮酒者的传统网络个性化规范反馈（PNF）酒精干预的效果；（2）是否可以将社交媒体启发的功能和数字游戏机制融入PNF干预中，以对抗基于社交媒体的酒精影响并提高效果。
有饮酒经历的一年级大学生（N = 223）完成了一项预调查，该调查评估了与酒精相关内容和社交媒体的接触情况，并被随机分配到3种基于网络的酒精PNF条件中的1种（传统型、仅游戏化型或受社交媒体启发的游戏化型）。一个月后，对参与者的饮酒量进行了重新评估。
在接受传统PNF的参与者中，基于社交媒体的酒精接触与干预前饮酒情况相互作用，即对于报告更多接触与酒精相关的社交媒体内容的重度饮酒者，传统PNF在减少饮酒方面效果较差。此外，当回归模型比较所有三种条件的效果时，在报告在社交媒体上更多接触酒精的中度和重度饮酒者中，受社交媒体启发的游戏化PNF条件在减少饮酒方面比传统PNF显著更有效。
尽管还需要进一步研究，但这些发现表明，用类似社交媒体的用户头像和资料来代表规范统计所依据的学生群体，可能会提高酒精PNF在高风险学生中的相关性和可信度。
Research suggests that the social media platforms popular on college campuses may reflect, reinforce, and even exacerbate heavy drinking practices among students. The present study was designed to directly examine: (1) whether exposure to alcohol-related content on social media diminishes the efficacy of a traditional web-based personalized normative feedback (PNF) alcohol intervention among first-year drinkers; and (2) if social media inspired features and digital game mechanics can be integrated into a PNF intervention to combat social media-based alcohol influence and increase efficacy. Alcohol experienced first-year college students (N = 223) completed a pre-survey that assessed exposure to alcohol-related content and social media and were randomized to 1 of 3 web-based alcohol PNF conditions (traditional, gamified only, or social media inspired gamified). One month later, participants’ alcohol consumption was reassessed. Among participants who received traditional PNF, social media-based alcohol exposure interacted with pre-intervention drinking such that traditional PNF was less effective in reducing drinking among heavier drinkers reporting greater exposure to alcohol-related social media content. Further, when regression models compared the efficacy of all three conditions, the social media inspired gamified PNF condition was significantly more effective in reducing drinking than was traditional PNF among moderate and heavy drinkers reporting greater exposure to alcohol on social media. Although additional research is needed, these findings suggest that representing the population of students on whom normative statistics are based with social media-like user avatars and profiles may enhance the degree to which alcohol PNF is relatable and believable among high-risk students.
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影响因子：
9.9
作者：
Andel, Stephanie A.;de Vreede, Triparna;De Vreede, Gert-Jan
通讯作者：
De Vreede, Gert-Jan
DOI：
10.3390/ijerph17030690
发表时间：
2020-02-01
影响因子：
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作者：
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影响因子：
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作者：
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通讯作者：
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影响因子：
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作者：
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通讯作者：
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