Endorsements as Voting Cues: Heuristic and Systematic Processing in Initiative Elections1
Endorsements as Voting Cues: Heuristic and Systematic Processing in Initiative Elections1
复制标题
作为投票线索的背书:主动选举中的启发式和系统化处理1
DOI:
10.1111/j.1559-1816.2004.tb01974.x
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发表时间:
2004
影响因子:
2.5
通讯作者:
Mark A Smith
中科院分区:
文献类型:
--
作者:
M. Forehand;John Gastil;Mark A Smith
This project explores how organizational endorsements influence voter attitudes during initiative elections. Building on the heuristic-systematic model (Chaiken, 1980; Chen & Chaiken, 1999), we propose that voters use organizational endorsements as heuristic cues to help them develop their attitudes toward initiatives. It is hypothesized that the influence of endorsements on initiative voting depends on the applicability, availability, and diagnosticity of the endorsement voting cue and on the degree to which the voter is motivated to fully evaluate the arguments behind the initiative. An experiment was conducted in which motivation (processing goal instructions), cue applicability (match between endorsing organization and initiative), and initiative (four different hypothetical ballot issues) were manipulated. Results showed support for our first two hypotheses, but not for the third.
影响因子:
7.6
作者:
MAHESWARAN, D;CHAIKEN, S
通讯作者:
CHAIKEN, S
影响因子:
7.6
作者:
Martin,LL
通讯作者:
Martin,LL