Does Search Engine Optimization come along with high-quality content?: A comparison between optimized and non-optimized health-related web pages
Does Search Engine Optimization come along with high-quality content?: A comparison between optimized and non-optimized health-related web pages
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搜索引擎优化是否会带来高质量的内容？：优化与未优化的健康相关网页之间的比较
DOI：
10.1145/3498366.3505811
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发表时间：
2022
期刊：
影响因子：
--
通讯作者：
Lewandowski
中科院分区：
文献类型：
--
作者：
Schultheiß;Häußler;Lewandowski
搜索医疗信息是一种常见而重要的活动，因为它影响人们对医疗保健的决策。使用搜索引擎优化（SEO），内容制作者试图提高其内容的可见性。搜索引擎优化更有可能是由商业动机的内容生产者，如制药公司，而不是由非商业提供者，如政府机构。在这项研究中，我们问内容质量是否与网页上的SEO措施的存在或不存在相关。我们进行了一项用户研究，其中N = 61参与者包括外行以及专家在健康信息评估评估健康相关的网页分类为优化或非优化。受试者评价的专业知识，非优化的网页比优化的网页的专业知识更高，证明他们的评价更有能力和信誉的外观非优化的网页。此外，对非优化网页的网站运营商的评论都是正面的，而优化网页往往得到正面和负面的评价。我们发现外行和专家的评分没有差异。由于未经优化但高质量的内容可能会被质量较低的优化内容排在前面，因此应在排名中优先考虑可信来源。
Searching for medical information is both a common and important activity since it influences decisions people make about their healthcare. Using search engine optimization (SEO), content producers seek to increase the visibility of their content. SEO is more likely to be practiced by commercially motivated content producers such as pharmaceutical companies than by non-commercial providers such as governmental bodies. In this study, we ask whether content quality correlates with the presence or absence of SEO measures on a web page. We conducted a user study in which N = 61 participants comprising laypeople as well as experts in health information assessment evaluated health-related web pages classified as either optimized or non-optimized. The subjects rated the expertise of non-optimized web pages as higher than the expertise of optimized pages, justifying their appraisal by the more competent and reputable appearance of non-optimized pages. In addition, comments about the website operators of the non-optimized pages were exclusively positive, while optimized pages tended to receive positive as well as negative assessments. We found no differences between the ratings of laypeople and experts. Since non-optimized, but high-quality content may be outranked by optimized content of lower quality, trusted sources should be prioritized in rankings.
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DOI：
10.1108/jd-07-2020-0127
发表时间：
2020-12
期刊：
J. Documentation
影响因子：
--
作者：
Sebastian Schultheiß;D. Lewandowski
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DOI：
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发表时间：
2020
期刊：
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作者：
Brian A. Zaboski;David J. Therriault
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DOI：
10.1145/2600428.2609602
发表时间：
2014
期刊：
Proceedings of the 37th international ACM SIGIR conference on Research & development in information retrieval
影响因子：
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