Recruiting Diverse Smokers: Enrollment Yields and Cost.

Recruiting Diverse Smokers: Enrollment Yields and Cost.
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DOI:
10.3390/ijerph13121251
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发表时间:
2016-12-16
影响因子:
--
通讯作者:
Brewer NT
Brewer NT
中科院分区:
综合性期刊3区
文献类型:
--
作者:
Brodar KE;Hall MG;Butler EN;Parada H;Stein-Seroussi A;Hanley S;Brewer NT

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为了帮助烟草控制研究更好地包括弱势群体,我们试图找到招募不同吸烟者的有效方法。2014-2015年,我们在美国加利福尼亚州和北卡罗来纳州招募了2149名成年吸烟者,参加了一项香烟包装图片警告的随机试验。招募吸烟者最有效的方法是分类广告网站Craigslist(28%的参与者),口口相传(23%),Facebook(16%)和传单或明信片(14%)。低收入和非裔美国人吸烟者比高收入和非裔美国人吸烟者更有可能对人际接触(包括员工亲自招聘和口口相传)做出反应(均p < 0.05)。西班牙裔、同性恋和双性恋吸烟者比非西班牙裔和异性恋吸烟者更有可能被Craigslist招募(p < 0.05)。在需要成本的招募方法中,最便宜的是Craigslist(每位吸烟者3-7美元)。最昂贵的方法是加州的报纸广告(每个吸烟者375美元)和北卡罗来纳州的员工亲自招聘(每个吸烟者180美元)。成功招募不同类型的吸烟者需要使用多种方法,包括人际关系、网络和其他媒体。Craigslist和口口相传是招募各种吸烟者的特别有效和低成本的方式。
To help tobacco control research better include vulnerable populations, we sought to identify effective ways to recruit diverse smokers. In 2014–2015, we recruited 2149 adult cigarette smokers in California and North Carolina, United States, to participate in a randomized trial of pictorial cigarette pack warnings. The most effective means of recruiting smokers were the classified advertising website Craigslist (28% of participants), word of mouth (23%), Facebook (16%), and flyers or postcards (14%). Low-income and African American smokers were more likely to respond to interpersonal contact (including staff in-person recruitment and word of mouth) than were high-income and non-African American smokers (all p < 0.05). Hispanic and gay, lesbian, and bisexual smokers were more likely to be recruited by Craigslist than non-Hispanic and straight smokers (both p < 0.05). Of the recruitment methods requiring cost, the cheapest was Craigslist ($3–7 per smoker). The most expensive methods were newspaper ads in California ($375 per smoker) and staff in-person recruiting in North Carolina ($180 per smoker). Successfully recruiting diverse smokers requires using multiple methods including interpersonal, online, and other media. Craigslist and word of mouth are especially useful and low-cost ways to recruit diverse smokers.
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