Is there a "price that's right" for at-home COVID tests?
Is there a "price that's right" for at-home COVID tests?
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DOI：
10.1371/journal.pone.0282043
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发表时间：
2023
期刊：
影响因子：
3.7
通讯作者：
中科院分区：
文献类型：
--
作者：
COVID-19大流行影响了世界各地个人的日常生活，因为多种变体继续带来新的复杂性。在2021年12月，也就是我们进行研究的时候，随着一种新的变种Omicron迅速传播，恢复日常生活正常的压力越来越大。消费者可以购买各种检测SARS-CoV-2的家庭测试，公众称为“COVID测试”。在这项研究中，我们利用基于互联网的调查进行了联合分析，向消费者（n = 583）提供了12种不同的假设性家庭COVID测试概念，这些概念在五个属性（价格，准确性，时间，购买地点和方法）上有所不同。价格被确定为最重要的属性，因为参与者对价格非常敏感。快速周转时间和高准确性也被认为是重要的。此外，尽管64%的受访者愿意在家中进行COVID检测，但只有22%的受访者表示他们之前进行过检测。2021年12月21日，美国总统拜登宣布，美国政府将购买5亿支居家快速检测试剂盒，免费发放给美国民众。鉴于价格对参与者的重要性，提供免费上门COVID检测的政策在方向上是合适的。
The COVID-19 pandemic has impacted the daily lives of individuals across the world as multiple variants continue introducing new complexities. In December 2021, which is when we conducted our study, pressure to resume the normalcy of daily life was mounting as a new variant, Omicron, was rapidly spreading. A variety of at-home tests detecting SARS-CoV-2, known to the general public as “COVID tests,” were available for consumers to purchase. In this study, we conducted conjoint analysis utilizing an internet-based survey by presenting consumers (n = 583) with 12 different hypothetical at-home COVID test concepts that varied on five attributes (price, accuracy, time, where-to-buy, and method). Price was identified as the most important attribute, because participants were very price sensitive. Quick turnaround time and high accuracy were also identified as important. Additionally, although 64% of respondents were willing to take an at-home COVID test, only 22% reported they had previously taken the test. On December 21, 2021, President Biden announced the U.S. government would purchase 500 million at-home rapid tests and distribute them for free to Americans. Given the importance of price to participants, this policy of providing free at-home COVID tests was directionally appropriate.
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