Solvers' committed resources in crowdsourcing marketplace: do task design characteristics matter?
Solvers' committed resources in crowdsourcing marketplace: do task design characteristics matter?
复制标题
解决者在众包市场中投入的资源：任务设计特征重要吗？
DOI：
10.1080/0144929x.2021.1895320
复制
发表时间：
2021-03
影响因子：
3.7
通讯作者：
Chunling Liu
中科院分区：
文献类型：
--
作者：
Jizi Li;Ying Wang;Dengku Yu;Chunling Liu
摘要在当代世界，组织利用众包向公众征求想法或创新已经变得普遍。然而，如何以适当的方式设计任务以激励众包参与者将更多的资源投入到众包活动中，仍然存在挑战。基于此，本文借鉴配价理论，提出了一个模型来解释任务设计特征对解决者承诺资源的影响，并考虑了任务难度-重要性因素的中介作用。该模型使用从中国两个大型众包平台上收集的274个众包数据进行评估。正如假设的那样，众包类型、截止日期、任务激励和任务量对感知任务重要性产生积极影响，而众包类型和截止日期对感知任务难度产生负面影响，人格通过有效增强解决者的积极特质并缓解他们的脆弱态度来间接影响感知任务重要性。此外，我们发现，感知任务的重要性部分中介的任务设计和承诺的资源，而感知任务的难度中介之间的关联众包类型，截止日期和承诺的资源。最后讨论了该方法的理论贡献和实践意义。
ABSTRACT It has become pervasive in the contemporary world that organisations leverage crowdsourcing to solicit ideas or innovations from the public. However, challenges exist in how to design tasks in an appropriate way to stimulate crowdsourcees' investing more resources in crowdsourcing activities. Motivated thus, draw on the valence theory, we propose a model to explain the influence of task design characteristics on solvers' committed resources with the consideration of the mediating role of task difficulty-significance factors. The model was assessed by using data collected from 274 crowdsourcees on two large Chinese crowdsourcing platforms. As hypothesised, crowdsourcing type, deadline, task incentives and task volume are found to positively affect perceived task significance, whereas crowdsourcing type and deadline negatively impact perceived task difficulty, personality has an indirect impact on perceived task significance by effectively enhancing solvers' positive traits and alleviating their vulnerable attitudes. In addition, we find that perceived task significance partially mediates the effect of task design and committed resources, while perceived task difficulty mediates the associations between crowdsourcing type, deadline and committed resource. The theoretical contributions and practical implications are also discussed.
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影响因子：
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作者：
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通讯作者：
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DOI：
10.1016/j.jsis.2017.02.001
发表时间：
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DOI：
10.1007/978-3-319-24612-3_301546
发表时间：
2020
期刊：
Encyclopedia of Personality and Individual Differences
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