What consumers think about product self-assembly: Insights from big data
What consumers think about product self-assembly: Insights from big data
复制标题
消费者对产品自组装的看法：来自大数据的见解
DOI：
10.1016/j.jbusres.2022.08.003
复制
发表时间：
2022
影响因子：
11.3
通讯作者：
Roozmehr Safi
中科院分区：
文献类型：
--
作者：
Roozmehr Safi
随着电子商务从小型廉价产品迅速扩展到大型产品，越来越多的卖家将其产品设计和交付为未组装的紧凑套件，以使物流更加高效和具有成本效益。虽然从运营的角度来看是明智的，但这种做法往往会无意中将大量的组装工作转移给消费者。本研究借由产品共同创造与消费者满意度的相关文献，探讨产品共同创造对购买者的影响。从消费者在线评论的分析中获得的结果表明，组装的容易性是产品满意度和推荐的重要决定因素。研究结果还表明，作为一个经验的产品属性，不能评估购买前，组装工作是消费者的关注和不满的主要来源。另一方面，调查结果显示，消费者组装工作的数量（而不是复杂性）与他们购买的金钱价值感之间存在正相关关系。
As e-commerce expands rapidly from small inexpensive products to major ones, more sellers design and deliver their products as unassembled, compact kits to make logistics more efficient and cost effective. While sensible from an operation’s perspective, this practice inadvertently shifts often significant amounts of assembly work to consumers. Drawing on the literatures of product co-creation and consumer satisfaction, this study investigates various effects of this practice on buyers. Results, obtained from the analysis of consumers’ online reviews, show that the ease of assembly is a significant determinant of satisfaction with and recommendation of products. Results also indicate that, as an experience product attribute that cannot be assessed pre-purchase, assembly work is a major source of consumer concern and discontent. On the other hand, findings show a positive relationship between the volume (but not the complexity) of consumer assembly work and their sense of value for money from their purchase.
年龄、插图和任务变量对程序装配任务性能的影响。
影响因子：
3.7
作者：
Morrell,RW;Park,DC
通讯作者：
Park,DC
影响因子：
4.1
作者：
Kool, Wouter;McGuire, Joseph T.;Rosen, Zev B.;Botvinick, Matthew M.
通讯作者：
Botvinick, Matthew M.