Decline in Demand Creation: The Development Productivity Dilemma and Its Consequences
Decline in Demand Creation: The Development Productivity Dilemma and Its Consequences
复制标题
需求创造的下降：发展生产力困境及其后果
DOI：
10.1007/978-4-431-55145-4_12
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发表时间：
2018
期刊：
影响因子：
--
通讯作者：
Ikuine Fumihiko
中科院分区：
文献类型：
--
作者：
立本博文;生稲史彦;生稲史彦;生稲史彦;生稲史彦;Ikuine Fumihiko;西尾圭一郎;Ikuine Fumihiko;Ikuine Fumihiko
企业创造需求的后果是什么？具体而言，为什么在某些领域刺激需求的能力会下降，如生命周期模型所示？当某些行业衰退时，那些失去的需求可以重新导向哪里？在本章中，我们将以日本的游戏软件业为例，说明刺激需求的能力降低的机制。在一个行业的早期，开发活动蓬勃发展，使公司能够对旺盛的需求作出反应。随着越来越多的时间花在持续的开发活动上，积累了越来越多的开发专门技能（知识）。然而，这种知识的积累为上述开发工作提供了一个具体的方向，公司面临着一种对创造全新产品的隐性偏见。这种偏见阻碍了产品多样化。目睹这种现象的用户往往会将购买意向转移到其他地方，这反过来又会减少需求。事实上，用户倾向于通过平台过渡到其他领域，特别是在信息技术泛滥的情况下。因此，作为需求创造场所的市场的边界变得模糊，从而市场与另一个市场融合，最终走向消亡。
What are the consequences of demand creation by firms? Specifically, why does the ability to stimulate demand decrease in certain areas, as demonstrated by the life cycle model? When certain industries are in decline, where might thatlostdemand be redirected? In this chapter, we look at the game software business in Japan to illustrate the mechanisms that reduce the ability to spur demand. In the early days of an industry, development activities thrive, so that firms can respond to vigorous demand. As more and more time is spent on continued development activities, an increasingly large amount of development know-how (knowledge) is accumulated. However, this accumulation of knowledge gives a specific direction to said development efforts, and companies are faced with an implicit bias against creating completely new products. This bias inhibits product diversification. Users who witness this phenomenon often shift their buying intentions elsewhere, which in turn reduces demand. In fact, users tend to transition to other areas via platforms, particularly in circumstances where information technology flourishes. Thus, the boundaries of the market as the venue for demand creation become blurred, so that the market fuses with another market and eventually becomeextinct.
剥削减少了新鲜感
影响因子：
--
作者：
Takeaki Wada
通讯作者：
Takeaki Wada
影响因子：
7.2
作者：
ABERNATHY, WJ;CLARK, KB
通讯作者：
CLARK, KB