Formative evaluation for a healthy corner store initiative in Pitt County, North Carolina: engaging stakeholders for a healthy corner store initiative, part 2.
Formative evaluation for a healthy corner store initiative in Pitt County, North Carolina: engaging stakeholders for a healthy corner store initiative, part 2.
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DOI：
10.5888/pcd10.120319
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发表时间：
2013-07-18
影响因子：
5.5
通讯作者：
Morgan J
中科院分区：
文献类型：
--
作者：
Pitts SB;Bringolf KR;Lloyd CL;McGuirt JT;Lawton KK;Morgan J
我们研究了在街角商店增加健康食品获取的可行性，通过让利益相关者（街角商店老板和顾客）参与形成性评估，为社区预防工作（CPPW）倡议提供信息。对街角小店的老板和经理进行了定性访谈（n = 11）。对9家门店的顾客进行顾客拦截调查（n = 179）。街角商店位于农村食品沙漠（没有连锁超市的城市）和北卡罗来纳州东部的低收入城市。采访内容逐字抄录，并采用双重编码。提取了与增加获得健康食品的可能性有关的定性主题。采用t检验比较城乡消费者的购物模式。街角商店的老板们愿意储备更健康的食品，但他们意识到顾客对这些食品的需求很低。据报告，农村消费者比城市消费者更频繁地在街角商店购物，而且更频繁地表示，他们不吃更多水果和蔬菜的原因是他们购物的商店不卖这些水果和蔬菜。大多数顾客表示，他们非常或有可能在街角的商店购买新鲜农产品。街角小店可能是农村和低收入居民的重要食物来源，因此是进行干预的好地方。这一形成性评估的结果被用于计划和评估CPPW健康的街角商店倡议。
We examined the feasibility of increasing access to healthful food in corner stores to inform a Communities Putting Prevention to Work (CPPW) initiative by engaging stakeholders (corner store owners and customers) in a formative evaluation. Qualitative interviews were conducted with corner store owners and managers (n = 11). Customer intercept surveys (n = 179) were also conducted with customers of 9 stores. Corner stores were located in rural food deserts (municipalities without a chain supermarket) and in low-income, urban municipalities in eastern North Carolina. Interviews were transcribed verbatim and double-coded. Qualitative themes related to feasibility of increasing access to healthful foods were extracted. Shopping patterns of rural and urban customers were compared by using t tests. Corner store owners were willing to stock more healthful foods, but they perceived that customer demand for these foods was low. Rural customers reported more frequently shopping at corner stores than urban customers and more frequently stated that the reason they do not eat more fruits and vegetables is that the stores in which they shop do not sell them. Most customers reported they would be very or somewhat likely to purchase fresh produce at a corner store. Corner stores may be an important source of food for rural and low-income residents and thus a good place in which to intervene. The results of this formative evaluation were used to plan and evaluate a CPPW healthy corner store initiative.
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