Understanding Cultural Variations in Outdoor Tourism Behaviours for Outdoor Sport Tourism Development: A Case of the Blue Mountains National Park

Understanding Cultural Variations in Outdoor Tourism Behaviours for Outdoor Sport Tourism Development: A Case of the Blue Mountains National Park
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了解户外旅游行为的文化差异以促进户外运动旅游发展:以蓝山国家公园为例

DOI:
10.1080/21568316.2020.1807401
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发表时间:
2020
影响因子:
2.4
通讯作者:
Ito Eiji
Ito Eiji
中科院分区:
--
文献类型:
--
作者:
Nishikawa Yoshiaki;Michel Pimbert (ed.);磯野 巧・小林弘汰・濵口友希・織田 拓;阿部真也;Ito Eiji

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情感价值理论认为,理想情感与实际情感的区别在于,理想情感指的是目标,而实际情感指的是反应。更重要的是,该理论认为文化影响理想情感,其中西方人和东亚人分别比他们的同行更重视高唤醒(例如兴奋)和低唤醒(例如放松)的积极情感。因此,本研究旨在检视户外游憩游客的情感评估理论所提出的旅游行为的文化差异。在澳大利亚蓝山国家公园进行了系统的观测。作者在六条步道上行走,并记录了他们的文化背景所遇到的步行者的数量。结果表明,在户外旅游目的地,西方游客比东亚游客在步道上行走的次数更多,这支持了情感价值理论。鉴于这些文化差异对旅游行为的影响,本文讨论了其理论和实践意义。
Affect valuation theory holds that ideal affect differs from actual affect in that the former refers to a goal whereas the latter refers to a response. More importantly, this theory proposes that culture influences ideal affect, in which Westerners and East-Asians value high- (e.g. excitement) and low-arousal (e.g. relaxing) positive affect, respectively, more than their counterparts. Therefore, this research note aimed to examine the cultural variation in tourism behaviours proposed by the affect valuation theory among outdoor recreation tourists. Structured observations were conducted in Blue Mountains National Park, Australia. The author walked on six trails and recorded the number of walkers encountered by their cultural backgrounds. The results indicated that Western touristsactuallywalked on trails more than East-Asian tourists at an outdoor tourism destination, which supports the affect valuation theory. The theoretical and practical implications were discussed in light of these cultural differences in tourism behaviours.
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