The impact of menthol cigarettes on smoking initiation among non-smoking young females in Japan.

The impact of menthol cigarettes on smoking initiation among non-smoking young females in Japan.
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DOI:
10.3390/ijerph8010001
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发表时间:
2011-01
影响因子:
--
通讯作者:
Wayne GF
Wayne GF
中科院分区:
综合性期刊3区
文献类型:
--
作者:
Connolly GN;Behm I;Osaki Y;Wayne GF

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日本提供了一个很好的案例研究,这个国家的女性吸烟率很低,薄荷醇市场微不足道,在卷烟市场向外国竞争开放后,情况发生了变化。烟草行业的内部文件表明,烟草制造商打算通过开发和销售薄荷醇品牌来增加年轻女性的启蒙活动。日本薄荷醇的市场份额从1980年的不到1%迅速上升到2008年的20%。薄荷品牌的使用主要由年轻和女性吸烟者主导,而非薄荷品牌主要由男性吸烟者使用。具有全国代表性的调查证实了烟草业对品牌使用的调查,并进一步证明了烟草业行动的最终结果--日本女性吸烟人数增加。这些研究结果表明,如果烟草业能够成功地为女性量身定制品牌,可能会鼓励女性开始吸烟,特别是在发展中国家或女性吸烟率仍然很低的国家。日本的经验为希望防止年轻女性开始吸烟的公共卫生官员提供了一个警告。
Japan presents an excellent case-study of a nation with low female smoking rates and a negligible menthol market which changed after the cigarette market was opened to foreign competition. Internal tobacco industry documents demonstrate the intent of tobacco manufacturers to increase initiation among young females through development and marketing of menthol brands. Japanese menthol market share rose rapidly from less than 1% in 1980 to 20% in 2008. Menthol brand use was dominated by younger and female smokers, in contrast with non-menthol brands which were used primarily by male smokers. Nationally representative surveys confirm industry surveys of brand use and provide further evidence of the end results of the tobacco industry’s actions—increased female smoking in Japan. These findings suggest that female populations may be encouraged to initiate into smoking, particularly in developing nations or where female smoking rates remain low, if the tobacco industry can successfully tailor brands to them. The Japanese experience provides a warning to public health officials who wish to prevent smoking initiation among young females.
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