Understanding individual and diffusion behaviors related to native plant gardening
Understanding individual and diffusion behaviors related to native plant gardening
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了解与本土植物园艺相关的个体和扩散行为
DOI：
10.1016/j.jenvp.2022.101798
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发表时间：
2022
影响因子：
6.9
通讯作者：
Niemiec, Rebecca M.
中科院分区：
文献类型：
--
作者：
Champine, Veronica M.;Jones, Megan S.;Lischka, Stacy;Vaske, Jerry J.;Niemiec, Rebecca M.
虽然研究已经研究了影响个人环保行为的因素，但很少有研究探讨通过社交网络传播新信息的“扩散行为”的驱动因素。我们进行了一项调查，单户家庭（n= 337）使用扩展的综合行为预测模型，调查的社会心理驱动因素的个人和扩散的行为意图原生植物园艺。我们还研究了意图与实际行为的关系以及意图-行为关系的潜在调节因素。我们发现，虽然个人行为特定的知识和态度预测个人和扩散意图，行为特定的个人规范和自我效能预测扩散意图，行为特定的个人规范影响个人意图。与理论相反，扩散意图的行为特异性和非特异性预测的组合的影响。这些结果表明，要激发扩散意图，外展干预可能需要提高扩散特定的个人规范和自我效能的信念，而不仅仅是个人行为的看法。意图预测实际扩散行为的指标，通过个人及其朋友和家人使用本地植物券来衡量。然而，这些行为指标并不能直接由社会心理变量预测。扩散自我效能感和主观知识对扩散意图与成功扩散行为之间的关系具有调节作用。
While studies have examined factors influencing individual pro-environmental behavior, less research has examined the drivers of “diffusion behaviors” that disseminate new information via social networks. We conducted a survey of single-family households (n= 337) using an expanded Integrated Model of Behavioral Prediction to investigate the social-psychological drivers of individual and diffusion behavioral intentions for native plant gardening. We also examined how intentions related to actual behavior and potential moderators of the intention-behavior relationship. We found that while individual behavior-specific knowledge and attitude predict both individual and diffusion intentions, behavior-specific personal norms and self-efficacy predicted diffusion intention, and behavior-specific personal norm influenced individual intention. Contrary to theory, diffusion intentions were influenced by a combination of behavior-specific and non-specific predictors. These results suggest that to motivate diffusion intention, outreach interventions may need to enhance diffusion-specific personal norm and self-efficacy beliefs, rather than just individual behavioral perceptions. Intentions predicted indicators of actual diffusion behavior, as measured through native plant voucher use by individuals and their friends and family. However, these indicators of behavior were not predicted directly by social-psychological variables. Diffusion-specific self-efficacy and subjective knowledge appear to moderate the relationship between diffusion intentions and successful diffusion behavior.
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