Assessing the Feasibility of Studying Awareness of a Digital Health Campaign on Facebook: Pilot Study Comparing Young Adult Subsamples.
Assessing the Feasibility of Studying Awareness of a Digital Health Campaign on Facebook: Pilot Study Comparing Young Adult Subsamples.
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DOI：
10.2196/37856
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发表时间：
2022-08-29
影响因子：
2.2
通讯作者：
Evans WD
中科院分区：
文献类型：
--
作者：
Tulsiani S;Ichimiya M;Gerard R;Mills S;Bingenheimer JB;Hair EC;Vallone D;Evans WD
Mass media campaigns for preventive health messaging have been shown to be effective through years of research. However, few studies have assessed the effectiveness of campaigns on digital media, which is currently how youths and young adults are primarily consuming media. In particular, a platform that can accurately assess exposure to digital messaging in a real-life setting has yet to be developed. This study examines the feasibility of a unique survey platform, Virtual Lab, to conduct a study on exposure to a media campaign within Facebook using a chatbot-style survey administration technique. Virtual Lab is a survey platform that was used to recruit and survey participants within Facebook and Facebook Messenger, respectively. We created a Facebook business account with 2 Facebook pages: one for recruitment and disseminating the survey and the other one for serving the target advertisements. Pre- and postexposure surveys were administered via Facebook Messenger using a chatbot-style questionnaire 1 week apart. During this time, the target advertisements were shown to participants who completed the pre-exposure survey. The total time from recruitment to completion of the postexposure survey was 13 days, and incentive costs were US $10 per participant. Survey data were compared between those who completed both pre- and postexposure surveys and those who only completed the pre-exposure survey; that is, those who were lost to follow-up. The demographics of the complete cases were also compared to the US census data. A total of 375 Facebook users aged between 18 and 24 years met eligibility requirements and consented to the study, which consisted of complete cases (n=234) and participants lost to follow-up (n=141). A few differences between complete cases and participants lost to follow-up were observed. Regarding gender, complete cases comprised 40.2% males and 59.4% females, and among participants lost to follow-up, 44.0% were male and 50.4% were female (P=.003). Differences were also observed for e-cigarette use status, where a greater number of current users and fewer past and never users were lost to follow-up than complete cases (P=.01). The use of Virtual Lab yielded a diverse sample quickly and cost-effectively. Demographic characteristics of participants who completed the study and those who were lost to follow-up were similar, indicating that no biases were caused by the platform during recruitment or testing. This study suggests the feasibility of the Virtual Lab survey platform for studies of media campaign exposure within Facebook. This platform can advance health campaign research by providing more accurate data to inform digital messaging.
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DOI：
10.1007/s11121-017-0844-7
发表时间：
2018-05
期刊：
Prevention science : the official journal of the Society for Prevention Research
影响因子：
--
作者：
Oesterle S;Epstein M;Haggerty KP;Moreno MA
通讯作者：
Moreno MA
DOI：
10.3390/ijerph17228427
发表时间：
2020-11-14
影响因子：
--
作者：
Romberg AR;Tulsiani S;Kreslake JM;Miller Lo EJ;Simard B;Rask A;Arismendez SV;Vallone DM;Hair EC
通讯作者：
Hair EC
影响因子：
3.2
作者：
Te Pas ME;Rutten WGMM;Bouwman RA;Buise MP
通讯作者：
Buise MP
影响因子：
168.9
作者：
Wakefield, Melanie A.;Loken, Barbara;Hornik, Robert C.
通讯作者：
Hornik, Robert C.
影响因子：
7.4
作者：
Ramo DE;Prochaska JJ
通讯作者：
Prochaska JJ