Using Facebook to Recruit Parents to Participate in a Family Program to Prevent Teen Drug Use.
Using Facebook to Recruit Parents to Participate in a Family Program to Prevent Teen Drug Use.
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DOI：
10.1007/s11121-017-0844-7
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发表时间：
2018-05
期刊：
影响因子：
--
通讯作者：
Moreno MA
中科院分区：
文献类型：
--
作者：
Oesterle S;Epstein M;Haggerty KP;Moreno MA
尽管有强有力的证据表明，家庭计划在预防青少年药物使用方面是有效的，但招募父母参与这些计划仍然是一个持续的挑战。本研究探讨利用Facebook招募中学生家长参与自我导向家庭计划以预防青少年吸毒的可行性。这项研究使用了付费的Facebook广告，旨在招募华盛顿和科罗拉多的100名父母使用大麻或父母为重点的信息。所有广告招募的父母也被邀请推荐他人，以比较Facebook的招聘和基于网络的响应者驱动的抽样。尽管为每个成功推荐的参与者提供了15美元的奖励，但大多数经过筛选（70.4%）和符合条件（65.1%）的父母都是通过Facebook广告招募的。然而，转介的合格率和同意率（分别为76.6%和57.3%）明显高于Facebook招募的父母（分别为60.0%和36.6%）。在Facebook上，大麻广告的点击率高于父母广告（分别为0.72%和0.65%）。最终的样本（54%是Facebook招募的）由103名人口统计学上同质的父母组成（女性，受过教育，非西班牙裔白色，大多来自华盛顿）。虽然Facebook是一种有效和高效的方法，可以招募父母参加研究，其成本效益比传统的招募策略更好，但社交媒体对接触不同人群的承诺并没有实现。Facebook招聘需要更多的方法来接触现实世界中的不同样本，并增加家庭计划对公共卫生的影响。
Despite strong evidence that family programs are effective in preventing adolescent substance use, recruiting parents to participate in such programs remains a persistent challenge. This study explored the feasibility of using Facebook to recruit parents of middle school students to a self-directed family program to prevent adolescent drug use. The study used paid Facebook ads aiming to recruit 100 parents in Washington and Colorado using marijuana- or parenting-focused messages. All ad-recruited parents were also invited to refer others in order to compare Facebook recruitment to web-based respondent-driven sampling. Despite offering a $15 incentive for each successfully referred participant, the majority of the screened (70.4%) and eligible (65.1%) parents were recruited through Facebook ads. Yet, eligibility and consent rates were significantly higher among referred (76.6% and 57.3%, respectively) than Facebook-recruited parents (60.0% and 36.6%, respectively). Click-through-rates on Facebook were higher for marijuana-focused than parenting-focused ads (0.72% and 0.65%, respectively). The final sample (54% Facebook-recruited) consisted of 103 demographically homogeneous parents (female, educated, non-Hispanic White, and mostly from Washington). Although Facebook was an effective and efficient method to recruit parents to a study with equal to better cost-effectiveness than traditional recruitment strategies, the promise of social media to reach a diverse population was not realized. Additional approaches to Facebook recruitment are needed to reach diverse samples in real-world settings and increase public health impact of family programs.
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