Motivations and Barriers for the Use of Face Coverings during the COVID-19 Pandemic: Messaging Insights from Focus Groups.
Motivations and Barriers for the Use of Face Coverings during the COVID-19 Pandemic: Messaging Insights from Focus Groups.
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DOI：
10.3390/ijerph17249298
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发表时间：
2020-12-12
影响因子：
--
通讯作者：
Hall MG
中科院分区：
文献类型：
--
作者：
Shelus VS;Frank SC;Lazard AJ;Higgins ICA;Pulido M;Richter APC;Vandegrift SM;Vereen RN;Ribisl KM;Hall MG
广泛使用面部覆盖物是预防COVID-19传播的关键公共卫生策略。然而，很少有研究探讨为什么美国人使用或不使用面部覆盖物，并且对最有效的信息传递策略知之甚少。本研究探讨了对面部覆盖物的看法，包括使用的动机和障碍，并研究了对促进面部覆盖物使用的消息的反应。于2020年7月，我们与34名北卡罗来纳州居民进行了六次虚拟焦点小组讨论。参与者报告说，他们对面部覆盖建议的遵守率很高，但在家人、朋友和同事周围往往不戴。使用面部遮盖物的最普遍动机是保护或尊重他人，包括高风险人群和个人。其他动机是自我保护，责任，控制欲，要求和专家的意见。障碍包括身体和社交不适、困惑或错误信息、对COVID-19的低感知易感性以及对身份和自主性的感知。即使是经常戴面罩的人，也有机会提高依从性。信息应强调面罩如何保护佩戴者及其周围的其他人，规范在社交场合使用面罩，并强调要求。积极的信息，重点是团结，个人经验和理由的脸覆盖建议。
Widespread use of face coverings is a key public health strategy to prevent the spread of COVID-19. However, few studies have examined why Americans use or do not use face coverings, and little is known about the most effective messaging strategies. This study explored perceptions of face coverings, including motivations and barriers for use, and examined reactions to messaging promoting the use of face coverings. Six virtual focus groups were conducted with 34 North Carolina residents in July 2020. Participants reported high compliance with face covering recommendations but often did not wear them around family, friends, and colleagues. The most prevalent motivation for the use of face coverings was to protect or respect other people, including high-risk populations and individuals. Other motivators were self-protection, responsibility, desire for control, requirements, and expert advice. Barriers included physical and social discomfort, confusion or misinformation, low perceived susceptibility to COVID-19, and perceptions of identity and autonomy. Even among individuals who frequently wear face coverings, there are opportunities to improve compliance. Messaging should highlight how face coverings protect the wearer and others around them, normalize the use of face coverings in social settings, and emphasize requirements. Positive messages that focus on unity, personal experiences and the rationale for face coverings are recommended.
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影响因子：
5.2
作者：
Hall MG;Sheeran P;Noar SM;Boynton MH;Ribisl KM;Parada H Jr;Johnson TO;Brewer NT
通讯作者：
Brewer NT
影响因子：
4.2
作者：
Yang, Bo;Liu, Jiaying;Popova, Lucy
通讯作者：
Popova, Lucy
影响因子：
3.6
作者：
Utych SM
通讯作者：
Utych SM
影响因子：
2.7
作者：
Missoni, Eduardo;Armocida, Benedetta;Formenti, Beatrice
通讯作者：
Formenti, Beatrice
影响因子：
33.9
作者：
Czeisler, Mark E.;Lane, Rashon, I;Rajaratnam, Shantha M. W.
通讯作者：
Rajaratnam, Shantha M. W.