Patient experience in the digital age: An investigation into the effect of generational cohorts

Patient experience in the digital age: An investigation into the effect of generational cohorts
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DOI:
10.1016/j.jretconser.2020.102221
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发表时间:
2020-08-04
影响因子:
10.4
通讯作者:
Köcher S
Köcher S
中科院分区:
管理学2区
文献类型:
--
作者:
Alkire (née Nasr) L;O'Connor GE;Myrden S;Köcher S

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本研究探讨了患者体验如何受到不同世代人群对医疗保健患者门户网站易用性和有用性的影响,以及这种体验如何反过来影响队列技术的使用。结果表明,数字技术的设计和实施需要考虑到群体。这项研究补充了数字技术和客户体验的研究,强调了世代群体差异的相关性,即他们是否采用了数字技术(即,X一代)或一直拥有数字技术,(即,千禧一代)对病人的经验。
This research examines how patient experience is affected by various generational cohorts’ perceived ease of use and usefulness of healthcare patient portals and how this experience, in turn, shapes cohort technology use. Results suggest that digital technology needs to be designed and implemented with cohorts in mind. This study complements research in digital technology and customer experience by highlighting the relevance of generational cohort differences, that is whether they adopted digital technology (i.e., Generation X) or always had digital technology, (i.e., Millennials) on a patient’s experience.
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