Feasibility of using mobile point-of-sale technology in Baltimore City corner stores tracking sales: A brief report.

Feasibility of using mobile point-of-sale technology in Baltimore City corner stores tracking sales: A brief report.
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在巴尔的摩城市角落商店跟踪销售中使用移动的销售点技术的可行性:简要报告。

DOI:
10.4081/jphr.2021.2607
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发表时间:
2021-10-29
影响因子:
2.3
通讯作者:
Gittelsohn J
Gittelsohn J
中科院分区:
其他
文献类型:
--
作者:
Lewis EC;Harper KM;Poirier LK;Gittelsohn J

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在许多服务不足的城市环境中,小型食品零售商店没有电子记录,因此很难获得项目对销售影响的文件。我们研究了引入销售点平板电脑(POST)应用程序来跟踪巴尔的摩市街角商店食品和饮料销售的可行性。四名来自不同地域和种族的街角小店老板接受了培训,让他们在11天内使用POST追踪14种商品的销售情况。可行性通过结构化调查和开放式访谈来证明。POST具有较高的经济和文化可接受性、可操作性和感知可持续性,无论语言差异或对移动技术的熟悉程度如何。所有的店主都表示愿意再次使用POST。培训街角商店的老板使用销售点应用程序进行销售监控是可行的。即将进行的试验将有助于确保POST为街角的店主提供足够的增值。近几十年来,对小型食品零售商店中健康食品购买行为的研究越来越多。缺乏健康食品和大量不健康食品的城市零售食品环境往往位于服务不足的非洲裔美国居民比例很高的地区。像这样的零售食品环境尤其令人担忧,因为它们与少数民族人口中惊人的肥胖率和慢性病发病率有关。儿童也越来越多地受到小型食品零售店可买到的食品的影响,导致终生面临肥胖和相关疾病的风险。为了让店主更好地处理健康食品的库存和销售,他们需要高效和有效的技术来更好地控制业务运营。移动销售点技术有可能改善小型食品零售环境,并可以为未来在类似环境和其他环境下健康食品的库存、购买和消费研究提供信息。
Small food retail stores in many underserved urban settings keep no electronic records, making documentation of program impact on sales difficult to obtain. We examined the feasibility of introducing a point-of-sale tablet (POST) application to track sales of foods and beverages in Baltimore City corner stores. A sample of four geographically and ethnically diverse corner store owners were trained to use POST to track sales of 14 items for eleven days. Feasibility was documented via a structured survey and open-ended interviews. POST had high economic and cultural acceptability, operability, and perceived sustainability, regardless of language differences or familiarity with mobile technology. All store owners reported willingness to use POST again. It is feasible to train corner store owners to use a point-ofsale application for sales monitoring. An upcoming trial will help to ensure that POST provides sufficient value added for corner store owners. In recent decades, research on healthy food purchasing behaviors in small food retail stores has increased. Urban retail food environments lacking in healthy foods and abundant in unhealthy foods are often located in areas with high proportions of underserved African-American residents. Retail food environments such as these are particularly concerning, as they are associated with alarming rates of obesity and chronic disease in ethnic minority populations. Children are also being increasingly affected by what is available for purchase in small food retail stores, leading to lifetime risk for obesity and related diseases. In order for store owners to be better equipped to handle stocking and sales of healthy food items, they require efficient and effective technology to better control business operations. Mobile point-of-sale technology has the potential to improve small food retail environments and can inform future research on the stocking, purchasing, and consumption of healthy foods in similar settings and beyond.
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