E-cigarette advertising exposure and implicit attitudes among young adult non-smokers.
E-cigarette advertising exposure and implicit attitudes among young adult non-smokers.
复制标题
年轻成人非吸烟者的电子烟广告曝光和隐性态度。
DOI：
10.1016/j.drugalcdep.2016.04.008
复制
发表时间：
2016-06-01
影响因子：
4.2
通讯作者：
Unger, Jennifer B.
中科院分区：
文献类型：
--
作者：
Pokhrel, Pallav;Fagan, Pebbles;Herzog, Thaddeus A.;Chen, Qimei;Muranaka, Nicholas;Kehl, Lisa;Unger, Jennifer B.
这项研究测试了接触电子烟广告是否会影响非吸烟年轻人对电子烟的潜意识-自发或自动-态度，认为电子烟是一种更愉快或更安全的香烟替代品。187名从未使用过电子烟的年轻成年人（平均年龄= 21.9; SD = 4.1）目前不吸烟者被随机分配到涉及观看杂志广告的3种条件之一。3个条件中的两个是实验条件，其中主题不同[减少危害（“健康”）与关注社交增强（“社交”）]的电子烟广告散布在日常用品广告中。第三个条件是控制条件，参与者只看日常用品的广告。参与者提供了关于明确的数据（例如，伤害感知）和隐性（例如，内隐联想测试（IAT），影响错误归因程序（AMP）]的措施后，观看广告。与对照组相比，社交组的参与者在未来使用电子烟的几率高出2.8倍。与对照组的参与者相比，健康组的参与者对电子烟作为香烟更安全的替代品表现出显着更高的内隐态度。电子烟刺激在社会条件下的参与者中引起了比健康条件下的参与者更多的积极自发情感反应。电子烟广告可能暗示电子烟是一种危害较小的香烟替代品。将电子烟作为一种增强社交生活或自我形象的方式进行营销，可能会鼓励不吸烟的年轻人尝试电子烟。调查结果可能会为电子烟营销法规提供信息。
This study tested whether exposure to e-cigarette advertising affects the subliminal—spontaneous or automatic—attitudes towards e-cigarettes as a more pleasant or safer alternative to cigarettes among non-smoking young adults. 187 young adult (mean age = 21.9; SD = 4.1) current non-smokers who had never used an e-cigarette were randomly assigned to one of the 3 conditions that involved viewing magazine advertisements. Two of the 3 conditions were experimental conditions where thematically different [harm-reduction (“Health”) vs. social enhancement (“Social”) focused] e-cigarette ads were interspersed among ads of everyday objects. The third condition was the control condition in which participants viewed ads of everyday objects only. Participants provided data on explicit (e.g., harm perceptions) and implicit [e.g., Implicit Association Test (IAT), Affect Misattribution Procedure (AMP)] measures after viewing the ads. Relative to the Control condition, participants in the Social condition showed 2.8 times higher odds of being open to using an e-cigarette in the future. Participants in the Health condition showed significantly higher implicit attitudes towards e-cigarettes as a safer alternative to cigarettes than participants in the Control condition. E-cigarette stimuli elicited more positive spontaneous affective reactions among participants in the Social condition than participants in the Health condition. E-cigarette ads may implicitly promote e-cigarettes as a reduced-harm cigarette alternative. Marketing of e-cigarette use as a way to enhance social life or self-image may encourage non-smoking young adults to try e-cigarettes. Findings may inform regulations on e-cigarette marketing.
登录
查看更多内容
影响因子：
7.6
作者：
Greenwald, AG;Nosek, BA;Banaji, MR
通讯作者：
Banaji, MR
影响因子：
7.6
作者：
Greenwald, AG;McGhee, DE;Schwartz, JLK
通讯作者：
Schwartz, JLK
影响因子：
26.1
作者：
Primack, Brian A.;Soneji, Samir;Sargent, James D.
通讯作者：
Sargent, James D.
影响因子：
8
作者：
Duke, Jennifer C.;Lee, Youn O.;Porter, Lauren
通讯作者：
Porter, Lauren
影响因子：
5.5
作者：
Grana, Rachel A.;Ling, Pamela M.
通讯作者：
Ling, Pamela M.