"Smoking revolution": a content analysis of electronic cigarette retail websites.
"Smoking revolution": a content analysis of electronic cigarette retail websites.
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DOI：
10.1016/j.amepre.2013.12.010
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发表时间：
2014-04
影响因子：
5.5
通讯作者：
Ling, Pamela M.
中科院分区：
文献类型：
--
作者：
Grana, Rachel A.;Ling, Pamela M.
自2007年以来，电子烟在美国越来越多地上市销售。由于产品采用的模式经常受到营销的推动和加强，因此了解消费者遇到的营销主张非常重要。描述品牌电子烟零售网站上的主要广告主张。2011年，使用迭代搜索从两个主要搜索引擎检索网站，搜索词为：电子烟、电子烟、电子烟和个人汽化器。59个网站符合纳入标准，2012年，13个营销声明被编码为主要营销信息。95%的网站做出了明确或暗示的健康相关声明，64%的网站有戒烟相关声明，22%的网站有医生，76%的网站声称该产品不会产生二手烟。与香烟相比，电子烟更清洁（95%）和更便宜（93%）。88%的人表示，该产品可以在任何地方吸烟，71%的人提到使用该产品来规避清洁空气政策。大多数网站都提供糖果、水果和咖啡口味。年轻人的吸引力包括现代化的形象或主张（73%），提高社会地位（44%），增强社交活动（32%），浪漫（31%）和名人使用（22%）。目前科学证据不支持的健康声明和戒烟信息经常被用来销售电子烟。应禁止暗示和公开的健康声明、医生出现在网站上、名人代言以及使用特征性风味。
Electronic cigarettes (e-cigarettes) have been increasingly available and marketed in the U.S. since 2007. As patterns of product adoption are frequently driven and reinforced by marketing, it is important to understand the marketing claims encountered by consumers. To describe the main advertising claims made on branded e-cigarette retail websites. Websites were retrieved from two major search engines in 2011 using iterative searches with the following terms: electronic cigarette, e-cigarette, e-cig, and personal vaporizer. Fifty-nine websites met inclusion criteria, and 13 marketing claims were coded for main marketing messages in 2012. Ninety-five percent of the websites made explicit or implicit health-related claims, 64% had a smoking cessation-related claim, 22% featured doctors, and 76% claimed that the product does not produce secondhand smoke. Comparisons to cigarettes included claims that e-cigarettes were cleaner (95%) and cheaper (93%). Eighty-eight percent stated that the product could be smoked anywhere and 71% mentioned using the product to circumvent clean air policies. Candy, fruit, and coffee flavors were offered on most sites. Youthful appeals included images or claims of modernity (73%), increased social status (44%), enhanced social activity (32%), romance (31%), and use by celebrities (22%). Health claims and smoking cessation messages that are unsupported by current scientific evidence are frequently used to sell e-cigarettes. Implied and overt health claims, the presence of doctors on websites, celebrity endorsements, and the use of characterizing flavors should be prohibited.
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影响因子：
5.2
作者：
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5.2
作者：
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通讯作者：
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