What Cookie Consent Notices Do Users Prefer: A Study In The Wild
What Cookie Consent Notices Do Users Prefer: A Study In The Wild
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用户更喜欢哪些 Cookie 同意通知：一项野外研究
DOI：
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发表时间：
2022
期刊：
影响因子：
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通讯作者：
Mainack Mondal
中科院分区：
文献类型：
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作者：
Ashutosh Kumar Singh;Nisarg Upadhyaya;Arka Seth;Xuehui Hu;Nishanth R. Sastry;Mainack Mondal
欧盟的GDPR等法律要求在其管辖范围内运营的所有网站在跟踪这些用户并收集其数据之前获得用户的知情同意。今天，这是通过向用户显示Cookie同意通知来实现的。这些通知无处不在（通常渗透到GDPR实施的地理边界），尽管它们的确切用户界面（UI）设计各不相同。这些设计由同意管理平台（CMP）提供给不同的网站，有效地导致少数cookie同意通知设计被显示给大多数互联网用户。当然，并不是所有的设计都受到用户的喜欢。因此，改进cookie同意通知UI设计并转向更好的同意机制的第一步是了解用户是否喜欢一种设计，以及为什么。为了回答这些问题，在这项工作中，我们对98名参与者进行了一项野外比较调查，其中64.3%的参与者来自欧盟（即，GDPR是适用的），其余的是自我报告位于欧盟以外。在这项受试者内研究中，我们的参与者对五种不同的流行cookie同意UI设计进行了排名（由Alexa UK Top500网站中使用的CMP所利用），并给出了他们选择的理由。我们的分析发现，滑块设计在统计学上比所有其他设计更好地排名（因此最受欢迎）。我们进一步的定性分析确定并揭示了影响参与者喜欢/不喜欢同意通知UI设计的五个关键设计因素（如参与者对这些设计的排名所示）-易用性，信息量，可定制性，决策时间和清晰度/透明度。我们结束这项工作，讨论我们的研究结果对未来的cookie同意通知UI设计的影响。
Laws like GDPR in the EU mandated all websites operating in their jurisdiction to obtain users’ informed consent before tracking those users and collecting their data. Today, this is achieved by showing users cookie consent notices. These notices are ubiquitous (often permeating the geographical boundaries of GDPR enforcement), even though their exact user interface (UI) designs vary. These designs are provided by Consent Management Platforms (CMPs) to different websites, effectively resulting in a handful of cookie consent notice designs being shown to a majority of internet users. Naturally, not all designs are uniformly liked by the users. Thus the first step of improving cookie consent notice UI design and moving to a better consent mechanism is to understand whether users prefer one design over another in the wild and why. To answer these questions, in this work, we conduct an in the wild comparative survey with 98 participants where 64.3% of the participants were from the EU (i.e., GDPR is applicable), and the rest were self-reported to be located outside of the EU. In this within-subjects study, our participants ranked five different popular cookie consent UI designs (leveraged by CMPs used in Alexa UK Top500 websites) and gave rationale for their choices. Our analysis found that the slider design is statistically significantly better ranked (and thus most liked) than all other designs. Our further qualitative analysis identifies and unpacks five key design factors which impacted our participants’ liking/disliking of consent notice UI designs (as captured by the ranks given to these designs by our participants) – ease of use, amount of information, customisability, decision-making time, and clarity/transparency. We conclude this work by discussing the implications of our findings on future cookie consent notice UI designs.
黑暗模式和同意横幅的法律要求：互动批评视角
DOI：
10.1145/3411764.3445779
发表时间：
2021
期刊：
CHI '21: Proceedings of the 2021 CHI Conference on Human Factors in Computing
影响因子：
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作者：
Gray, Colin M.;Santos, Cristiana;Bielova, Nataliia;Toth, Michael;Clifford, Damian
通讯作者：
Clifford, Damian
– 好吧，无论如何 –：Cookie 同意界面的评估
DOI：
10.1145/3491102.3501985
发表时间：
2022
期刊：
CHI '22: Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems
影响因子：
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作者：
Habib, Hana;Li, Megan;Young, Ellie;Cranor, Lorrie
通讯作者：
Cranor, Lorrie