The double-edged sword of coopetition: differential effects of cross-functional coopetition on product and service innovations

The double-edged sword of coopetition: differential effects of cross-functional coopetition on product and service innovations
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合作的双刃剑:跨职能合作对产品和服务创新的差异化影响

DOI:
10.1108/jbim-06-2019-0313
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发表时间:
2020-10
影响因子:
3.1
通讯作者:
Feng Wang
Feng Wang
中科院分区:
管理学4区
文献类型:
--
作者:
Man Chen;Tanya Tang;Siting Wu;Feng Wang

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目的 虽然合作竞争已经研究了几十年,大多数先前的研究揭示了企业间的合作竞争,而不是企业内部的合作竞争,在一个公司内的职能部门。为了填补这一研究空白,本研究旨在探讨跨功能合作竞争对产品和服务创新的差异效应以及环境扰动的调节作用。 设计/方法/方式 本研究调查了中国149家制药企业的高级和中级管理人员。 结果 本研究发现跨功能竞合对产品创新与服务创新的反作用关系,即跨功能竞合促进产品创新,但伤害服务创新。市场波动减弱了对产品创新的正向影响,但强化了对服务创新的负向影响。然而,技术动荡减弱了跨职能合作竞争对服务创新的负面影响。 独创性/价值 在创新文献中,跨职能合作竞争的影响被忽视了。通过识别的双刃剑,跨功能的合作竞争,本研究有助于文献提供新的见解,跨功能的合作竞争对产品和服务创新的差异化影响。
Purpose Although coopetition has been studied for decades, most prior studies shed light on interfirm coopetition across firms instead of intrafirm coopetition across functional departments within a firm. To fill the research gaps, this study aims to investigate the differential effects of cross-functional coopetition on both product and service innovations and the moderating roles of environmental turbulence. Design/methodology/approach This study surveyed both senior and middle managers from 149 pharmaceutical firms in China. Findings This study discovers the opposite relationships of cross-functional coopetition on product and service innovations such that cross-functional coopetition enhances product innovation but hurts service innovation. Furthermore, market turbulence attenuates the positive effect on product innovation but strengthens the negative effect on service innovation. However, technological turbulence attenuates the negative impact of cross-functional coopetition on service innovation. Originality/value The effects of cross-functional coopetition have been ignored in the innovation literature. By identifying the double-edged sword of cross-functional coopetition, this study contributes to the literature by providing new insights into the differential effects of cross-functional coopetition on product and service innovations.
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