Promoting consumer adoption of water-efficient washing machines in China: Barriers and countermeasures
Promoting consumer adoption of water-efficient washing machines in China: Barriers and countermeasures
复制标题
促进中国消费者采用节水洗衣机：障碍与对策
DOI：
10.1016/j.jclepro.2018.10.325
复制
发表时间：
2019-02
影响因子：
11.1
通讯作者：
Haipeng Niu
中科院分区：
文献类型：
--
作者：
Liangxin Fan;Yan Tong;Haipeng Niu
节水型家电的日益普及对节约用水至关重要。然而，很少有研究调查消费者的购买行为及其影响因素，特别是节水洗衣机(h轴洗衣机)的使用情况。本研究通过对中国北部四个城市321名消费者的详细调查，分析了个人特征(知识、态度、信息来源)、选择标准和卖点对h轴洗衣机购买的影响，区分了h轴洗衣机和传统洗衣机(v轴洗衣机)的购买者。然后，我们通过单因素方差分析和二元Logistic回归对数据进行评估。消费者选择购买h轴洗衣机与其教育程度、收入和节水意识、产品的能源和用水效率以及电子商务和制造商网站的普及程度呈正相关。选择h轴洗衣机的主要障碍是价格高、信息不透明、感知到的负面利益和沟通不力。促进购买h轴洗衣机的公共计划需要提高信息透明度，并有效地传达购买这些家电的好处和成本。还建议开展社区教育、推销员监督、水电费信息透明和洗衣机标签。
The increasing popularity of water-efficient appliances is vital for water conservation. However, only few studies have investigated the purchasing behaviour of consumers and its influencing factors, particularly the use of water-saving washing machines (h-axis cloth washers). In this study, we analysed the effects of individual characteristics (e.g. knowledge, attitude and information source), selection criteria and selling points on the purchase of h-axis cloth washers and distinguished the buyers of h-axis cloth washers from those of conventional washing machines (v-axis cloth washers) by conducting a detailed survey of 321 consumers in four cities of northern China. We then evaluated data via one-way ANOVA and binary logistic regression. The choice of a consumer to purchase h-axis cloth washers was positively associated with his/her education, income and water conservation awareness, the energy and water use efficiency of the product and the popularisation of e-commerce and manufacturer websites. High price, information opacity, perceived negative benefits and ineffective communication were identified as the main barriers for selecting h-axis cloth washers. Public programs for promoting the purchase of h-axis cloth washers need to enhance information transparency and effectively communicate the benefits and costs of buying these appliances. Community-based education, salesman supervision, information transparency of water and electricity bills and cloth washer labels are also recommended.
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DOI：
10.1109/icit.2013.6505988
发表时间：
2013-04
期刊：
2013 IEEE International Conference on Industrial Technology (ICIT)
影响因子：
--
作者：
S. Karnouskos
通讯作者：
S. Karnouskos
DOI：
10.2172/607493
发表时间：
1998-02
期刊：
--
影响因子：
--
作者：
Martin;M. Gettings
通讯作者：
Martin;M. Gettings
影响因子：
7
作者：
Liobikiene, Genovaite;Mandravickaite, Justina;Bernatoniene, Jurga
通讯作者：
Bernatoniene, Jurga
获得改善供水的家庭的节水意识和做法：基于性别的分析
影响因子：
11.1
作者：
Tong Yan;Fan Liangxin;Niu Haipeng
通讯作者：
Niu Haipeng
影响因子：
11.1
作者：
E. MacDonald;Jinjuan She
通讯作者：
E. MacDonald;Jinjuan She