Performing Network Theory? Reflexive Relationship Management on Social Network Sites

Performing Network Theory? Reflexive Relationship Management on Social Network Sites
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执行网络理论?

DOI:
10.1007/978-3-319-50386-8_8
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发表时间:
2017
期刊:
影响因子:
--
通讯作者:
König
König
中科院分区:
--
文献类型:
--
作者:
Grabher;König

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由于个人网络已经成为在日益波动的就业、声誉和信息市场中导航的一种越来越重要的手段,建立和打破关系不再是偶然的。相反,LinkedIn 或 Twitter 等社交网站 (SNS) 提供社会技术工具来战略性地管理和提供关系嵌入。正如本章所讨论的,SNS 不仅将网络实践提升到了一个新的反身性水平; SNS 还有助于社交网络分析的表现性。从网络科学分析中得出的理论模型越来越多地为 SNS 算法的架构提供信息,从而改变网络实践。那么,SNS 不仅允许有意识地管理网络,而且还允许人们对网络进行管理。它们还表明了社会技术设备和算法如何准自动管理实践的新方法。为了证实这一论点,本章研究了为在线网络提供建议的相关学术出版物,以确定为专业网络实践提供信息的推理理论路线。
Since personal networking has turned into an ever more important means to navigate through increasingly volatile markets for employment, reputation and information, making and breaking ties is no longer left to serendipity. Rather, social network sites (SNS) like LinkedIn or Twitter offer socio-technical tools to strategically manage and furnish relational embeddedness. SNS, as this chapter argues, do not only raise networking practices to a new level of reflexivity; SNS also contribute to the performativity of social network analysis. Theoretical models derived from the scientific analysis of networks increasingly inform the architecture of SNS algorithms and thus transform network practices. SNS, then, do not only allow to deliberately govern networks; they are also indicative of new ways how socio-technical devices and algorithms quasi-automatically govern practice. To substantiate this argument, the chapter examines pertinent scholarly publications that offer advice for online networking in order to identify the theoretical lines of reasoning which are mobilized to inform professional networking practices.
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