New methods for analysing marketing Databases in the age of digital media

数字媒体时代分析营销数据库的新方法

• 批准号: DP1094289
• 负责人: Prof Michael Smith
• 金额: $ 32.38万
• 依托单位: The University of Melbourne
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2010
• 资助国家: 澳大利亚
• 起止时间: 2010-01-01 至 2014-03-01
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP1094289
• 关键词: New; methods; analysing; marketing; Databases

This is a time of enormous and rapid change in many areas of Australian business due to the introduction and widespread dissemination of digital media. It has resulted in the accumulation of large integrated databases of customer information and their transactions. Firms in all countries, particularly those challenged by distance and size, like Australia, are now seeking to find ways to make better use of their voluminous information so as to make efficiency gains in their business processes, strategic decision-making and customer relationship management. Our project aims to contribute to the ARC priority research goal of smart information use by developing new methodologies for the analysis of these large integrated databases.

由于数字媒体的引入和广泛传播，澳大利亚商业的许多领域都发生了巨大而迅速的变化。这导致了客户信息及其交易的大型综合数据库的积累。所有国家的公司，特别是那些受到距离和规模挑战的公司，如澳大利亚，现在都在设法更好地利用其大量信息，以便在业务流程、战略决策和客户关系管理方面提高效率。我们的项目旨在通过开发用于分析这些大型综合数据库的新方法，为智能信息使用的ARC优先研究目标做出贡献。