Implicit Attitudes, Implicit Stereotypes, and Prejudice

摘要 本研究将探讨内隐立体类型和态度。 这些评估预计将在关键属性 控制判断的社会刺激（例如，刺激的 性别、种族、社会经济地位等属性）不在受访者的 注意力的焦点。 在第1部分中，将使用一个过程， 名声的属性被错误地分配， 由知觉上的熟悉引起的记忆偏差。 本程序 用于确定对男性和女性的同等熟悉程度 名字导致更高的概率分配虚假的名声， 男性多于女性的名字。 该程序的变体将 用于识别无意识的性质和限制条件 第二部分将确定这种偏见的普遍性。 现象到另一个社会类别，通过使用的名称， 不同的种族和民族，以及判断， 罪犯和政客 第三部分将介绍一种研究方法 内隐的态度，并试图从概念上区分 从（情感的） 态度建构 这项研究旨在研究是否 歧视可以被隐性的刻板印象所控制， 积极的内隐态度的存在。 在一起，3- 部分研究计划旨在证明 消除成见和偏见的隐性措施， 对微妙而强大的信息处理的理解 评价中产生偏见的机制，以及 质疑目前占主导地位的概念， 主要在意识中运作。

ABSTRACTS This research will investigate implicit sterotypes and attitudes. These evaluations are predicted to occur when critical attributes of a social stimulus that control judgment (e.g., stimatizing attibutes such as gender, race, SES) are not at the respondent's focus of attention. In Part 1, a procedure will be used in which the attribute of fame is incorrectly assigned as a result of a bias in memory caused by perceptual familiarity. This procedure is used to identify that equal familiarity with male and female names results in a higher probability of assigning false fame to male than female names. Variations of this procedure will be used to identify the unconscious nature and limiting conditions of this bias, Part 2 will establish the generality of this phenononmenon to another social category, by using names that vary in perceived race and ethnicity, and judgments such as criminal and politician. Part 3 will present a method to study implicit attitudes, and attempts to conceptually differentiate the (cognitive) stereotype construct from the (affective) attitude construct. This research is designed to examine whether discrimination can be controlled by implicit stereotypes even in the presence of positive implicit attitudes. Together, the 3- part program of research seeks to demonstrate the value of implicit measures of stereotyping and prejudice, to provide understanding of the subtle yet powerful information processing mechanisms by which biases in evaluation are produced, and to question the currently dominant conception that such evaluations operate primarily within consciousness.