An analysis of the relationship between Political Consumerism and Political Attitudes, Morality or Religion.

我的研究将探讨社会规范及其相关性趋势如何塑造政治消费主义，看看社会显着性是否会有助于个人在市场上根据自己的政治信仰行事。政治态度和政治消费主义之间的一致性也可能因党派分歧或威权主义-自由主义尺度而有所不同。在政治消费主义中，移民可能对右翼个人很重要，而可持续性和人权对左翼个人更重要。政治消费主义可以是复杂的和选择限制，这意味着高道德强度可能需要一致的政治消费主义符合个人信仰。道德基础相关性的个体差异，与道德基础问卷一起操作，也可以部分解释政治消费主义的频率（格雷厄姆等人，2011年）。此外，宗教与政治消费主义之间的联系可能意味着，通过利用自治领和神圣的概念，宗教将鼓励可持续的政治消费。我将探讨的另一个调节因素是政治信任;低信任可能会导致对组织或当局的怀疑和悲观，这可能会降低道德营销的功效。然而，信任赤字也可能激励个人将其公民参与从政府转移到市场。因此，在低信任的政治环境中，希望和毅力的个体差异可以缓和政治消费。这项调查将对来自全球南部经历腐败和公民幻灭的国家的参与者进行。我将首先进行一个小的系统的文献综述，以确保我已经探索和研究了这个领域的大部分相关研究。随后，我将探索二级研究，以检查大规模的数据集，其中包括关于政治消费主义和政治态度，道德或宗教的信息，如世界价值调查（Minkov，2012）。我的第一阶段主要数据收集将涉及半结构化访谈，询问个人的道德，宗教和政治态度，沿着他们的政治消费主义和态度或行为之间的任何差异。这将使我能够收集丰富的定性见解，展示个人对政治消费主义的感受，并以一种可理解和突出的方式表达定量调查的内容，从而最大限度地提高结构效度。在分析了访谈数据之后，我将开始创建调查问卷，询问参与者关于他们的政治消费主义、宗教、道德、政治、人口统计学以及任何其他潜在相关的主持人。我将用新创建的政治消费主义指数来衡量政治消费主义，该指数将抵制和购买的概念分开，同时还测量消费者责任的行为和感受的频率（Kyroglou & Henn，2022）。这些调查将包括由气候变化或乌克兰-俄罗斯战争等现实生活事件引起的政治消费主义。我将创建调查使用Qualtrics然后进行多产.在R中分析这些调查的数据可能表明变量之间的一些显着相关性以及态度和政治消费主义之间的潜在调节因素。为了测试这些调节因素的潜在因果作用，我将向参与者展示涉及消费者选择和调节变量的场景，以了解每个潜在调节者的影响。这些研究将首先在英国和美国人口中进行，然后扩展跨文化研究，以衡量政治消费主义如何与全球南部的不同文化，宗教或政治景观相互作用。

My research will examine the way social norms and their trends in relevance may shape political consumerism to see if social salience will contribute to individuals acting on their political beliefs in the market. Concordance between political attitudes and political consumerism may also differ across the partisan divide or the authoritarian-libertarian scale. Within political consumerism, immigration will likely be important to right-wing individuals while sustainability and human rights will be more relevant to left-wing individuals. Political consumerism can be complex and choice-limiting, meaning high moral intensity could be required for consistent political consumerism in line with personal beliefs. Individual differences in the relevance of moral foundations, operationalised with the Moral Foundations questionnaire, may also partially explain the frequency of political consumerism (Graham et al., 2011). Furthermore, the connections between religion and political consumerism may mean sustainable political consumption will be encouraged through religion by utilising the concepts of dominion and sanctity. Another moderator I will explore is political trust; low trust may lead to suspicion and pessimism about organisations or authorities which could reduce the efficacy of ethical marketing. However, a trust deficit could also inspire individuals to move their civic engagement from the government to the market. Individual differences in hope and perseverance could therefore moderate political consumption in a low-trust political environment. This investigation will be conducted on participants from nations experiencing corruption and civic disillusionment in the global south. I will initially conduct a minor systematic literature review to ensure I have explored and examined most of the relevant research in this field. I will subsequently explore secondary research to examine large-scale datasets which include information on political consumerism and political attitudes, morality, or religion, such as the World Value Survey (Minkov, 2012). My first stage of primary data collection will involve semi-structured interviews asking individuals about their moral, religious, and political attitudes along with their political consumerism and any disparity between attitudes or behaviours. This will enable me to gather rich qualitative insights exhibiting how individuals feel about political consumerism and to phrase the content of quantitative surveys in an understandable and salient way which maximises construct validity. After analysing data from the interviews, I will begin to create surveys asking participants about their political consumerism, religion, morality, politics, demographics, and any other potentially relevant moderators. I will measure political consumerism with the newly created Political Consumerism Index which separates the concepts of boycotting and buycotting, while also measuring the frequency of behaviour and feelings of consumer responsibility (Kyroglou & Henn, 2022). These surveys will include political consumerism resulting from real-life events such as climate change or the Ukraine-Russia war. I will create surveys using Qualtrics to then be carried out on Prolific. Analysing the data from these surveys in R may indicate some significant correlations between variables and potential moderators between attitudes and political consumerism. To test the potential causational role of these moderating factors, I will then present participants with scenarios involving consumer choices and moderating variables to see the effect of each potential moderator. These studies will initially be carried out on UK and US populations, before extending the research cross-culturally to measure how political consumerism may interact with different cultural, religious, or political landscapes in the global south.