An analysis of the relationship between Political Consumerism and Political Attitudes, Morality or Religion.

政治消费主义与政治态度、道德或宗教关系的分析。

• 批准号: 2884773
• 金额: --
• 依托单位: University of Cambridge
• 依托单位国家: 英国
• 项目类别: Studentship
• 财政年份: 2023
• 资助国家: 英国
• 起止时间: 2023 至 无数据
• 项目状态: 未结题
• 来源: https://gtr.ukri.org/projects?ref=studentship-2884773
• 关键词: analysis; relationship; between; Political; Consumerism

My research will examine the way social norms and their trends in relevance may shape political consumerism to see if social salience will contribute to individuals acting on their political beliefs in the market. Concordance between political attitudes and political consumerism may also differ across the partisan divide or the authoritarian-libertarian scale. Within political consumerism, immigration will likely be important to right-wing individuals while sustainability and human rights will be more relevant to left-wing individuals. Political consumerism can be complex and choice-limiting, meaning high moral intensity could be required for consistent political consumerism in line with personal beliefs. Individual differences in the relevance of moral foundations, operationalised with the Moral Foundations questionnaire, may also partially explain the frequency of political consumerism (Graham et al., 2011). Furthermore, the connections between religion and political consumerism may mean sustainable political consumption will be encouraged through religion by utilising the concepts of dominion and sanctity. Another moderator I will explore is political trust; low trust may lead to suspicion and pessimism about organisations or authorities which could reduce the efficacy of ethical marketing. However, a trust deficit could also inspire individuals to move their civic engagement from the government to the market. Individual differences in hope and perseverance could therefore moderate political consumption in a low-trust political environment. This investigation will be conducted on participants from nations experiencing corruption and civic disillusionment in the global south. I will initially conduct a minor systematic literature review to ensure I have explored and examined most of the relevant research in this field. I will subsequently explore secondary research to examine large-scale datasets which include information on political consumerism and political attitudes, morality, or religion, such as the World Value Survey (Minkov, 2012). My first stage of primary data collection will involve semi-structured interviews asking individuals about their moral, religious, and political attitudes along with their political consumerism and any disparity between attitudes or behaviours. This will enable me to gather rich qualitative insights exhibiting how individuals feel about political consumerism and to phrase the content of quantitative surveys in an understandable and salient way which maximises construct validity. After analysing data from the interviews, I will begin to create surveys asking participants about their political consumerism, religion, morality, politics, demographics, and any other potentially relevant moderators. I will measure political consumerism with the newly created Political Consumerism Index which separates the concepts of boycotting and buycotting, while also measuring the frequency of behaviour and feelings of consumer responsibility (Kyroglou & Henn, 2022). These surveys will include political consumerism resulting from real-life events such as climate change or the Ukraine-Russia war. I will create surveys using Qualtrics to then be carried out on Prolific. Analysing the data from these surveys in R may indicate some significant correlations between variables and potential moderators between attitudes and political consumerism. To test the potential causational role of these moderating factors, I will then present participants with scenarios involving consumer choices and moderating variables to see the effect of each potential moderator. These studies will initially be carried out on UK and US populations, before extending the research cross-culturally to measure how political consumerism may interact with different cultural, religious, or political landscapes in the global south.

我的研究将考察社会规范及其相关性趋势可能塑造政治消费主义的方式，看看社会显着性是否有助于个人在市场上按照自己的政治信念行事。政治态度和政治消费主义之间的一致性在党派分歧或威权-自由意志主义的范围内也可能有所不同。在政治消费主义中，移民可能对右翼个人很重要，而可持续性和人权将与左翼个人更相关。政治消费主义可能是复杂和限制选择的，这意味着可能需要高道德强度才能与个人信仰保持一致的政治消费主义。与道德基础问卷一起运作的道德基础相关性的个体差异也可能部分解释政治消费主义的频率(Graham等人，2011年)。此外，宗教和政治消费主义之间的联系可能意味着，通过利用统治和神圣的概念，宗教将鼓励可持续的政治消费。我将探讨的另一个调节因素是政治信任；低信任度可能会导致对组织或当局的怀疑和悲观，这可能会降低道德营销的有效性。然而，信任缺失也可能激励个人将他们的公民参与从政府转移到市场。因此，希望和毅力的个体差异可能会在低信任的政治环境中缓和政治消费。这项调查将对在全球南部经历腐败和公民幻灭的国家的参与者进行。我将首先进行一个小的系统的文献回顾，以确保我已经探索和检查了这一领域的大多数相关研究。随后，我将探索二次研究，以检验大规模数据集，其中包括关于政治消费主义和政治态度、道德或宗教的信息，例如世界价值调查(Minkov，2012)。我的主要数据收集的第一阶段将包括半结构化采访，询问个人关于他们的道德、宗教和政治态度，以及他们的政治消费主义和态度或行为之间的任何差异。这将使我能够收集丰富的定性见解，展示个人对政治消费主义的感受，并以一种可理解和突出的方式表述定量调查的内容，从而最大化结构效度。在分析了采访数据后，我将开始创建调查，询问参与者的政治消费主义、宗教、道德、政治、人口统计数据，以及任何其他潜在的相关主持人。我将用新创建的政治消费主义指数来衡量政治消费主义，该指数区分了抵制和购买的概念，同时也衡量了消费者责任的行为和感受的频率(Kyroglu&Henn，2022)。这些调查将包括气候变化或乌俄战争等现实事件造成的政治消费主义。我将使用Qualtrics创建调查，然后在Productive上进行。对R中这些调查的数据进行分析，可能会发现态度和政治消费主义之间的变量和潜在调节因素之间存在一些显着的相关性。为了测试这些调节因素的潜在因果作用，我将向参与者呈现涉及消费者选择和调节变量的情景，以查看每个潜在调节因素的效果。这些研究最初将在英国和美国人口中进行，然后将研究扩展到跨文化，以衡量政治消费主义可能如何与全球南部不同的文化、宗教或政治景观互动。