Affect and Persuasion II
影响与说服 II
基本信息
- 批准号:9520854
- 负责人:
- 金额:$ 15.86万
- 依托单位:
- 依托单位国家:美国
- 项目类别:Continuing Grant
- 财政年份:1995
- 资助国家:美国
- 起止时间:1995-08-15 至 1999-07-31
- 项目状态:已结题
- 来源:
- 关键词:
项目摘要
This program of research includes nine experiments in three interrelated project areas that build on prior findings about the role of emotions in human judgment and persuasion. The first project area examines the manner by which affect influences attitudes when people are highly motivated and able to think about a message. In particular, research will examine how temporary mood states influence people's judgments of the risks and benefits of various courses of action, and what the implications of this are for accepting or rejecting the conclusions of a persuasive advocacy. The second project area examines emotional (affective) versus rational (cognitive) persuasive messages and explores a controversy in the literature as to when each type of message is more likely to be effective. That is, if one's initial attitude is based mostly on emotional factors, is it better to challenge this attitude with an emotional or a rational appeal? The third project area examines the phenomenon of bias correction. People are sometimes aware of the fact that their moods and emotions can bias their judgments. To what extent do people attempt to correct for these presumed biases when they are made salient and what is the mechanism by which these corrections are made? Situations in which people "overcorrect" their judgments will also be explored. The latter phenomenon is interesting in that it suggests that people can sometimes become more biased the more they attempt to be unbiased (i.e., accurate) in their judgments. Although many of the most important health issues of our time involve such things as convincing fearful people to change their behaviors because of AIDS, or influencing depressed teenagers to seek help, relatively little is known about the role that emotions play in human judgment processes and in persuasion. The major goal of the proposed research is to continue a line of investigation on the role of emotion in human judgment. In general, this research examines how emotion influences peo ple's judgments in different situations such as when the issue is highly important or not, or when people are able to think carefully or not. For example, when an issue is not very important, people are expected to agree more with virtually any message when they are in a good rather than a bad mood regardless of the quality of the arguments given. As the importance of the issue increases, however, emotions are expected to influence judgments by different mechanisms such as by biasing the processing of the substantive arguments in the message. In such high processing situations, positive emotions can be associated with less rather than more influence such as when a person in a happy state rejects a message about smoking and cancer because the likelihood of getting cancer seems reduced when people are happy. This research has implications for understanding how emotions influence both mundane decision making such as product choices, and more important decisions such as changing one's job or seeking medical attention.
这项研究计划包括三个相互关联的项目领域的九个实验,这些实验建立在之前关于情绪在人类判断和说服中的作用的发现的基础上。第一个项目领域考察了当人们有很高的动机并能够思考信息时,情感影响态度的方式。特别是,研究将考察暂时的情绪状态如何影响人们对各种行动方案的风险和好处的判断,以及这对接受或拒绝说服性主张的结论有何影响。第二个项目领域考察了情感(情感)和理性(认知)劝说信息,并探索了文献中关于每种类型的信息何时更有可能有效的争论。也就是说,如果一个人最初的态度主要是基于情感因素,那么用情感呼吁还是理性呼吁来挑战这种态度更好呢?第三个项目区考察了偏见纠正现象。人们有时意识到,他们的情绪和情绪会使他们的判断产生偏差。当这些假定的偏见变得突出时,人们会在多大程度上试图纠正它们?这些纠正是通过什么机制进行的?此外,还将探讨人们“过度纠正”自己的判断的情况。后一种现象很有趣,因为它表明人们有时会变得更有偏见,他们在判断时越试图不偏不倚(即准确)。尽管我们这个时代的许多最重要的健康问题都涉及到说服恐惧的人因为艾滋病而改变他们的行为,或者影响抑郁的青少年寻求帮助,但人们对情绪在人类判断过程和说服过程中所起的作用知之甚少。这项拟议中的研究的主要目标是继续调查情绪在人类判断中的作用。总体而言,这项研究考察了情绪在不同情况下如何影响人们的判断,比如当问题非常重要或不重要时,或者当人们能够仔细思考或不仔细思考时。例如,当一个问题不是很重要时,人们在心情好而不是坏的时候会更多地同意几乎任何信息,而不管所给论点的质量如何。然而,随着这一问题的重要性增加,预计情绪将影响不同机制的判断,例如通过偏向于信息中实质性论点的处理。在这种高度加工的情况下,积极的情绪可能与更少而不是更多的影响有关,比如当一个处于快乐状态的人拒绝关于吸烟和癌症的信息时,因为当人们快乐时患癌症的可能性似乎降低了。这项研究对理解情绪如何影响普通的决策,如产品选择,以及更重要的决策,如更换工作或就医,具有重要意义。
项目成果
期刊论文数量(0)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)
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Richard Petty其他文献
Intellectual Capital Reporting: A User Perspective
智力资本报告:用户视角
- DOI:
10.2139/ssrn.902204 - 发表时间:
2005 - 期刊:
- 影响因子:0
- 作者:
Suresh Cuganesan;Richard Petty;Nigel Finch - 通讯作者:
Nigel Finch
Are companies thinking smart
公司的思维是否聪明
- DOI:
- 发表时间:
2000 - 期刊:
- 影响因子:0
- 作者:
J. Guthrie;Richard Petty - 通讯作者:
Richard Petty
The Case for Reporting on Intellectual Capital: Evidence, Analysis and Future Trends
智力资本报告案例:证据、分析和未来趋势
- DOI:
- 发表时间:
2000 - 期刊:
- 影响因子:0
- 作者:
Richard Petty;J. Guthrie - 通讯作者:
J. Guthrie
Sunrise in the knowledge economy: Managing, measuring and reporting intellectual capital
知识经济的黎明:管理、衡量和报告智力资本
- DOI:
10.1108/eum0000000005869 - 发表时间:
2001 - 期刊:
- 影响因子:0
- 作者:
J. Guthrie;Richard Petty;Ulf Johanson - 通讯作者:
Ulf Johanson
Orphan Knowledge Potential: An Exploration of Current Australasian Practice in the Management of Intellectual Capital
孤儿知识潜力:当前澳大利亚智力资本管理实践的探索
- DOI:
- 发表时间:
2001 - 期刊:
- 影响因子:0
- 作者:
I. Caddy;J. Guthrie;Richard Petty - 通讯作者:
Richard Petty
Richard Petty的其他文献
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{{ truncateString('Richard Petty', 18)}}的其他基金
The Role of Confidence in Social Judgment
信心在社会判断中的作用
- 批准号:
0847834 - 财政年份:2009
- 资助金额:
$ 15.86万 - 项目类别:
Standard Grant
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