Engaging the forgotten public health workforce

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This Fellowship project aims to provide the first in-depth, coordinated, critical public health examination and application of consumer behaviour-informed methodology to examine health promotion and complementary medicine. The project aims to build on novel analyses and critical engagement with community members, health professionals and policymakers to advance public health scholarship of health information-seeking and chronic illness prevention. It seeks to identify challenges and opportunities to improve Australian health promotion initiatives; provide an evidence-base to inform coordinated implementation of the National Preventive Health Strategy; and optimise the primary care workforce to benefit health promotion for Australians.