Dissertation Research: Dynamics in Behavioral Adaptation to a Transportation Innovation: A Case Study of the Bay Area Rapid Transit District (BART)

通过对旧金山湾区基于共享交通的电动汽车的案例研究，本论文项目旨在了解旅行者能够并且可能接受或适应交通技术的过程，这取决于引入的方法和长度。本研究将探讨两种类型的创新曝光：资料性影片和宣传册。为了研究家庭对创新的反应动态，将对旧金山湾区接触智能车站车概念的居民进行小组调查。本次调查收集的信息将用于评估几个动态的家庭假设。例如，一个家庭对创新的移动性限制（例如，范围）的价值反应将因接触新技术/时间而改变。家庭价值反应的动态将在家庭的态度、活动和旅行行为中揭示出来，并反映在对研究参与者进行的旅行日记和调查中。从这项研究中获得的见解可以被公共和私营部门的个人用来评估对智能车站车创新和其他相关技术的需求，例如智能出租车、智能辅助交通和汽车共享组织。广泛的运输技术可以从这项研究中获得的理解中受益。

9712089SperlingUsing a case study of shared transit-based electric cars in the San Francisco Bay Area, this dissertation project seeks to develop an understanding of the processes by which travelers can and might accept or adapt to transportation technologies, depending on the method and length of introduction. Two types of innovation exposure will be examined in this study: an informational video and brochure. To examine the dynamics of the household response to the innovation, a panel survey of San Francisco Bay Area residents exposed to the intelligent station car concept will be conducted. The information gathered in this survey will be used to evaluate several dynamic household hypotheses. For instance, a household's valuing response to an innovation's mobility limitations (e.g., range) will be altered by exposure/time with the new technology. Dynamics in the household's valuing response will be revealed in attitudes, activities, and travel behavior of the household and reflected in the travel diaries and surveys administered to study participants. The insights gained from this study could be used by individuals in both the public and private sectors to assess the demand for the intelligent station car innovation and other related technologies e.g., smart taxis, smart paratransit, and car-sharing organizations. A wide-range of transportation technologies could benefit from the understanding gained from this study.