Reassessing the role of industry associations through an examination of Australian and New Zealand wool marketing, 1890-1960

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This is a study of organisational innovation in an internationally-important industry. Wool industry associations built and maintained a marketing organization, regionally and then nationally, that sold more than a half of the world's wool. Our long-term study assesses whether associations along the supply chain could replenish their social capital and remain adaptive and flexible organisations in the face of marked changes in the environment. The nature of the web of connections between associations in the wool market deserves further study. If their cooperation made possible the institutions governing wool selling then government agencies may need to take a more nuanced approach to regulating inter-organizational collaboration.