Marketing Monitoring Core (MMC)
营销监控核心 (MMC)
基本信息
- 批准号:10666074
- 负责人:
- 金额:$ 46.03万
- 依托单位:
- 依托单位国家:美国
- 项目类别:
- 财政年份:2023
- 资助国家:美国
- 起止时间:2023-09-14 至 2028-08-31
- 项目状态:未结题
- 来源:
- 关键词:AddressAdultAlgorithmsAssessment toolCategoriesCodeCollectionDataData SourcesDatabasesDevelopmentDimensionsDropsElectronic cigaretteEnsureEvaluationExperimental DesignsFosteringGoalsIndustryIsomerismManufacturerMarketingMethodologyMethodsMissionMonitorNatural Language ProcessingNicotineNicotine DependenceOhioOralPatternPersonsPilot ProjectsPlayPoliciesProduct PackagingPublic HealthPublicationsQuestionnairesRecording of previous eventsRegulationResearchResearch DesignRoleScienceSmokeless TobaccoSourceStandardizationStimulusSurveysTobaccoTobacco IndustryTobacco SurveillanceTobacco useToxic effectUniversitiesVendorVisualabuse liabilityaddictioncareercombustible tobaccodata disseminationdesignelectronic cigarette useexperimental studyinnovationinterestmedical specialtiesnovelpolicy recommendationresponsetobacco advertisingtobacco productstobacco usertranslational impacttranslational potentialtrendvapingweb site
项目摘要
PROJECT SUMMARY – MARKET MONITORING CORE
The landscape of the tobacco market continues to increase in complexity by product and design, with the intent
to maintain tobacco use and nicotine addiction. Given the tobacco industry's history of manipulating nicotine in
tobacco products to drive product appeal, use, and addiction, timely market surveillance is critical to monitor
industry trends and changing tobacco use patterns. The primary objective of the Market Monitoring Core (MMC)
is to conduct rapid marketplace surveillance of ECs, novel oral nicotine pouches (ONP), and other non-
combustible and combustible products, thereby facilitating the design, interpretation, and regulatory impact
assessment of Projects 1-4 with rich marketplace data. Specifically, the MMC will use complementary data
sources and novel methodologies to track products and their packaging claims, including the Nielsen Retail
ScanTrack data, online store website data scraping (i.e., extraction), and direct contact of vape shops and
specialty stores. The MMC will play an important role in: 1) guiding the identification of the most appropriate
ONPs to be characterized by the Product Evaluation and Manipulation Core (PEMC) for Project 2 (P2); 2)
informing the experimental design of P3 by providing product packaging information from the marketplace,
including the existence/placement of nicotine-related claims and visuals, to generate stimuli and allow P3 to
anchor their study design based on evolving market shares, selecting products and packaging designs that best
represent market conditions; 4) assisting P1-P4 in formulating and designing surveys, such as providing drop-
down lists of popular brands and nicotine options in questionnaires, and comparing Project data with marketplace
data to accurately contextualize the potential translational impact in dissemination activities (e.g., publications,
presentations, and FDA public docket submissions); and 5) fostering the development of relevant Career
Enhancement Core-supported pilot studies that address emerging products and regulatory interests. The
specific aims are to: 1) monitor the nicotine dimensions (concentration, form, and isomer) and other features
(e.g., flavor, promotion, etc.) of ECs and ONPs for P1-4; 2) identify ONPs for evaluation and characterization by
the PEMC for P2; 3) monitor how EC and ONP manufacturers market nicotine dimensions using packaging
claims for P3; and 4) facilitate experiment and survey design by providing marketplace information (e.g., product
popularity, and market shares) of a wide range of nicotine and tobacco products for P1-4. The MMC supports
innovative research by providing timely marketplace information that is critical to study designs. The MMC also
has the capacity to assess market share changes in response to FDA policies, further facilitating the center's
mission to advance regulatory impact analysis.
项目概要-市场监测核心
烟草市场的格局在产品和设计方面继续增加复杂性,其目的是
维持烟草使用和尼古丁成瘾。鉴于烟草业操纵尼古丁的历史,
烟草产品推动产品吸引力,使用和成瘾,及时的市场监督至关重要
烟草行业的趋势和不断变化的烟草使用模式。市场监测核心(MMC)的主要目标
是对EC、新型口服尼古丁袋(ONP)和其他非尼古丁产品进行快速市场监测,
易燃和可燃产品,从而促进设计、解释和监管影响
利用丰富的市场数据评估项目1-4。具体而言,MMC将使用补充数据
跟踪产品及其包装声明的新方法,包括尼尔森零售
ScanTrack数据,在线商店网站数据抓取(即,提取),并直接接触vape商店和
专卖店。MMC将在以下方面发挥重要作用:1)指导确定最适当的
ONP将通过项目2(P2)的产品评价和操作核心(PEMC)进行表征; 2)
通过提供来自市场的产品包装信息来通知P3的实验设计,
包括尼古丁相关声明和视觉的存在/放置,以产生刺激并允许P3
锚他们的研究设计的基础上不断变化的市场份额,选择产品和包装设计,
代表市场状况; 4)协助P1-P4制定和设计调查,如提供直接调查,
在调查问卷中列出流行品牌和尼古丁选择,并将项目数据与市场数据进行比较
数据以准确地将传播活动中的潜在翻译影响置于上下文(例如,出版物,
演示文稿和FDA公开摘要提交);以及5)促进相关职业的发展
增强核心支持的试点研究,解决新兴产品和监管利益。的
具体目标是:1)监测尼古丁的尺寸(浓度、形式和异构体)和其他特征
(e.g.,风味、促销等)P1-4的EC和ONP; 2)通过以下方法鉴定ONP以进行评价和表征:
P2的PEMC; 3)监测EC和ONP制造商如何使用包装销售尼古丁尺寸
P3的声明;以及4)通过提供市场信息(例如,产品
受欢迎程度和市场份额)的广泛尼古丁和烟草产品的P1-4。MMC支持
通过及时提供对研究设计至关重要的市场信息进行创新研究。MMC还
有能力评估市场份额的变化,以响应FDA的政策,进一步促进该中心的
推进监管影响分析的使命。
项目成果
期刊论文数量(0)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)
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{{ truncateString('Ce Shang', 18)}}的其他基金
Utilizing tobacco discrete choice experiments to predict the population impacts of FDA regulatory policies
利用烟草离散选择实验来预测 FDA 监管政策对人群的影响
- 批准号:
10679412 - 财政年份:2023
- 资助金额:
$ 46.03万 - 项目类别:
The impact of excise tax structures for retail marijuana on marijuana consumption
零售大麻消费税结构对大麻消费的影响
- 批准号:
10366506 - 财政年份:2022
- 资助金额:
$ 46.03万 - 项目类别:
The impact of excise tax structures for retail marijuana on marijuana consumption
零售大麻消费税结构对大麻消费的影响
- 批准号:
10621727 - 财政年份:2022
- 资助金额:
$ 46.03万 - 项目类别:
The impact of ENDS tax policies on the consumption of ENDS and cigarettes
ENDS税收政策对ENDS和卷烟消费的影响
- 批准号:
10291831 - 财政年份:2021
- 资助金额:
$ 46.03万 - 项目类别:
US and International Evidence on Factors Leading to Tax Avoidance and Evasion and Their Impact on Drinking Behaviors and Consequences
美国和国际关于导致避税和逃税的因素及其对饮酒行为和后果的影响的证据
- 批准号:
10202215 - 财政年份:2020
- 资助金额:
$ 46.03万 - 项目类别:
US and International Evidence on Factors Leading to Tax Avoidance and Evasion and Their Impact on Drinking Behaviors and Consequences
美国和国际关于导致避税和逃税的因素及其对饮酒行为和后果的影响的证据
- 批准号:
9330760 - 财政年份:2016
- 资助金额:
$ 46.03万 - 项目类别:
US and International Evidence on Factors Leading to Tax Avoidance and Evasion and Their Impact on Drinking Behaviors and Consequences
美国和国际关于导致避税和逃税的因素及其对饮酒行为和后果的影响的证据
- 批准号:
9088044 - 财政年份:2016
- 资助金额:
$ 46.03万 - 项目类别:
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