Marketing Monitoring Core (MMC)

营销监控核心 (MMC)

• 批准号: 10666074
• 负责人: Ce Shang
• 金额: $ 46.03万
• 依托单位: OHIO STATE UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-09-14 至 2028-08-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10666074
• 关键词: Address; Adult; Algorithms; Assessment tool; Categories; Code; Collection; Data; Data Sources; Databases; Development; Dimensions; Drops; Electronic cigarette; Ensure; Evaluation; Experimental Designs; Fostering; Goals; Industry; Isomerism; Manufacturer; Marketing; Methodology; Methods; Mission; Monitor; Natural Language Processing; Nicotine; Nicotine Dependence; Ohio; Oral; Pattern; Persons; Pilot Projects; Play; Policies; Product Packaging; Public Health; Publications; Questionnaires; Recording of previous events; Regulation; Research; Research Design; Role; Science; Smokeless Tobacco; Source; Standardization; Stimulus; Surveys; Tobacco; Tobacco Industry; Tobacco Surveillance; Tobacco use; Toxic effect; Universities; Vendor; Visual; abuse liability; addiction; career; combustible tobacco; data dissemination; design; electronic cigarette use; experimental study; innovation; interest; medical specialties; novel; policy recommendation; response; tobacco advertising; tobacco products; tobacco user; translational impact; translational potential; trend; vaping; web site

PROJECT SUMMARY – MARKET MONITORING CORE The landscape of the tobacco market continues to increase in complexity by product and design, with the intent to maintain tobacco use and nicotine addiction. Given the tobacco industry's history of manipulating nicotine in tobacco products to drive product appeal, use, and addiction, timely market surveillance is critical to monitor industry trends and changing tobacco use patterns. The primary objective of the Market Monitoring Core (MMC) is to conduct rapid marketplace surveillance of ECs, novel oral nicotine pouches (ONP), and other non- combustible and combustible products, thereby facilitating the design, interpretation, and regulatory impact assessment of Projects 1-4 with rich marketplace data. Specifically, the MMC will use complementary data sources and novel methodologies to track products and their packaging claims, including the Nielsen Retail ScanTrack data, online store website data scraping (i.e., extraction), and direct contact of vape shops and specialty stores. The MMC will play an important role in: 1) guiding the identification of the most appropriate ONPs to be characterized by the Product Evaluation and Manipulation Core (PEMC) for Project 2 (P2); 2) informing the experimental design of P3 by providing product packaging information from the marketplace, including the existence/placement of nicotine-related claims and visuals, to generate stimuli and allow P3 to anchor their study design based on evolving market shares, selecting products and packaging designs that best represent market conditions; 4) assisting P1-P4 in formulating and designing surveys, such as providing drop- down lists of popular brands and nicotine options in questionnaires, and comparing Project data with marketplace data to accurately contextualize the potential translational impact in dissemination activities (e.g., publications, presentations, and FDA public docket submissions); and 5) fostering the development of relevant Career Enhancement Core-supported pilot studies that address emerging products and regulatory interests. The specific aims are to: 1) monitor the nicotine dimensions (concentration, form, and isomer) and other features (e.g., flavor, promotion, etc.) of ECs and ONPs for P1-4; 2) identify ONPs for evaluation and characterization by the PEMC for P2; 3) monitor how EC and ONP manufacturers market nicotine dimensions using packaging claims for P3; and 4) facilitate experiment and survey design by providing marketplace information (e.g., product popularity, and market shares) of a wide range of nicotine and tobacco products for P1-4. The MMC supports innovative research by providing timely marketplace information that is critical to study designs. The MMC also has the capacity to assess market share changes in response to FDA policies, further facilitating the center's mission to advance regulatory impact analysis.

项目概要-市场监测核心 烟草市场的格局在产品和设计方面继续增加复杂性，其目的是 维持烟草使用和尼古丁成瘾。鉴于烟草业操纵尼古丁的历史， 烟草产品推动产品吸引力，使用和成瘾，及时的市场监督至关重要 烟草行业的趋势和不断变化的烟草使用模式。市场监测核心（MMC）的主要目标 是对EC、新型口服尼古丁袋（ONP）和其他非尼古丁产品进行快速市场监测， 易燃和可燃产品，从而促进设计、解释和监管影响 利用丰富的市场数据评估项目1-4。具体而言，MMC将使用补充数据 跟踪产品及其包装声明的新方法，包括尼尔森零售 ScanTrack数据，在线商店网站数据抓取（即，提取），并直接接触vape商店和 专卖店。MMC将在以下方面发挥重要作用：1）指导确定最适当的 ONP将通过项目2（P2）的产品评价和操作核心（PEMC）进行表征; 2） 通过提供来自市场的产品包装信息来通知P3的实验设计， 包括尼古丁相关声明和视觉的存在/放置，以产生刺激并允许P3 锚他们的研究设计的基础上不断变化的市场份额，选择产品和包装设计， 代表市场状况; 4）协助P1-P4制定和设计调查，如提供直接调查， 在调查问卷中列出流行品牌和尼古丁选择，并将项目数据与市场数据进行比较 数据以准确地将传播活动中的潜在翻译影响置于上下文（例如，出版物， 演示文稿和FDA公开摘要提交）;以及5）促进相关职业的发展 增强核心支持的试点研究，解决新兴产品和监管利益。的 具体目标是：1）监测尼古丁的尺寸（浓度、形式和异构体）和其他特征 (e.g.,风味、促销等）P1-4的EC和ONP; 2）通过以下方法鉴定ONP以进行评价和表征： P2的PEMC; 3）监测EC和ONP制造商如何使用包装销售尼古丁尺寸 P3的声明;以及4）通过提供市场信息（例如，产品 受欢迎程度和市场份额）的广泛尼古丁和烟草产品的P1-4。MMC支持 通过及时提供对研究设计至关重要的市场信息进行创新研究。MMC还 有能力评估市场份额的变化，以响应FDA的政策，进一步促进该中心的 推进监管影响分析的使命。