Marketing Monitoring Core (MMC)
营销监控核心 (MMC)
基本信息
- 批准号:10666074
- 负责人:
- 金额:$ 46.03万
- 依托单位:
- 依托单位国家:美国
- 项目类别:
- 财政年份:2023
- 资助国家:美国
- 起止时间:2023-09-14 至 2028-08-31
- 项目状态:未结题
- 来源:
- 关键词:AddressAdultAlgorithmsAssessment toolCategoriesCodeCollectionDataData SourcesDatabasesDevelopmentDimensionsDropsElectronic cigaretteEnsureEvaluationExperimental DesignsFosteringGoalsIndustryIsomerismManufacturerMarketingMethodologyMethodsMissionMonitorNatural Language ProcessingNicotineNicotine DependenceOhioOralPatternPersonsPilot ProjectsPlayPoliciesProduct PackagingPublic HealthPublicationsQuestionnairesRecording of previous eventsRegulationResearchResearch DesignRoleScienceSmokeless TobaccoSourceStandardizationStimulusSurveysTobaccoTobacco IndustryTobacco SurveillanceTobacco useToxic effectUniversitiesVendorVisualabuse liabilityaddictioncareercombustible tobaccodata disseminationdesignelectronic cigarette useexperimental studyinnovationinterestmedical specialtiesnovelpolicy recommendationresponsetobacco advertisingtobacco productstobacco usertranslational impacttranslational potentialtrendvapingweb site
项目摘要
PROJECT SUMMARY – MARKET MONITORING CORE
The landscape of the tobacco market continues to increase in complexity by product and design, with the intent
to maintain tobacco use and nicotine addiction. Given the tobacco industry's history of manipulating nicotine in
tobacco products to drive product appeal, use, and addiction, timely market surveillance is critical to monitor
industry trends and changing tobacco use patterns. The primary objective of the Market Monitoring Core (MMC)
is to conduct rapid marketplace surveillance of ECs, novel oral nicotine pouches (ONP), and other non-
combustible and combustible products, thereby facilitating the design, interpretation, and regulatory impact
assessment of Projects 1-4 with rich marketplace data. Specifically, the MMC will use complementary data
sources and novel methodologies to track products and their packaging claims, including the Nielsen Retail
ScanTrack data, online store website data scraping (i.e., extraction), and direct contact of vape shops and
specialty stores. The MMC will play an important role in: 1) guiding the identification of the most appropriate
ONPs to be characterized by the Product Evaluation and Manipulation Core (PEMC) for Project 2 (P2); 2)
informing the experimental design of P3 by providing product packaging information from the marketplace,
including the existence/placement of nicotine-related claims and visuals, to generate stimuli and allow P3 to
anchor their study design based on evolving market shares, selecting products and packaging designs that best
represent market conditions; 4) assisting P1-P4 in formulating and designing surveys, such as providing drop-
down lists of popular brands and nicotine options in questionnaires, and comparing Project data with marketplace
data to accurately contextualize the potential translational impact in dissemination activities (e.g., publications,
presentations, and FDA public docket submissions); and 5) fostering the development of relevant Career
Enhancement Core-supported pilot studies that address emerging products and regulatory interests. The
specific aims are to: 1) monitor the nicotine dimensions (concentration, form, and isomer) and other features
(e.g., flavor, promotion, etc.) of ECs and ONPs for P1-4; 2) identify ONPs for evaluation and characterization by
the PEMC for P2; 3) monitor how EC and ONP manufacturers market nicotine dimensions using packaging
claims for P3; and 4) facilitate experiment and survey design by providing marketplace information (e.g., product
popularity, and market shares) of a wide range of nicotine and tobacco products for P1-4. The MMC supports
innovative research by providing timely marketplace information that is critical to study designs. The MMC also
has the capacity to assess market share changes in response to FDA policies, further facilitating the center's
mission to advance regulatory impact analysis.
项目摘要--市场监测核心
烟草市场的格局在产品和设计方面继续增加复杂性,目的是
以维持烟草使用和尼古丁成瘾。鉴于烟草行业操纵尼古丁的历史
烟草产品要推动产品的吸引力、使用和成瘾,及时的市场监测是至关重要的
行业趋势和不断变化的烟草使用模式。市场监测核心(MMC)的主要目标
是对ECs、新型口服尼古丁药袋(ONP)和其他非
易燃和易燃产品,从而促进设计、解释和监管影响
评估具有丰富市场数据的项目1-4。具体地说,MMC将使用补充数据
跟踪产品及其包装声明的来源和新方法,包括尼尔森零售
ScanTrack数据,在线商店网站数据抓取(即提取),以及Vape商店和
专卖店。MMC将在以下方面发挥重要作用:1)指导确定最合适的
由项目2的产品评估和操作核心(PEMC)表征的ONPs(P2);
通过提供来自市场的产品包装信息来通知P3的实验设计,
包括尼古丁相关声明和视觉的存在/放置,以产生刺激并允许P3
根据不断变化的市场份额确定他们的研究设计,选择最好的产品和包装设计
代表市场情况;4)协助P1-P4制定和设计调查,例如提供Drop-
在问卷中列出受欢迎的品牌和尼古丁选项,并将项目数据与Marketplace进行比较
准确地将传播活动中的潜在翻译影响与背景联系起来的数据(例如,出版物,
演讲和FDA公开提交的摘要);以及5)促进相关职业的发展
增强核心-支持针对新兴产品和监管利益的试点研究。这个
具体目标是:1)监测尼古丁的维度(浓度、形态和异构体)和其他特征
(例如,口味、促销等)用于P1-4的ECS和ONPs;2)通过以下方式确定用于评价和表征的ONPs
P2的PEMC;3)监测EC和ONP制造商如何使用包装销售尼古丁含量
P3的索赔;以及4)通过提供市场信息(例如,产品)来促进实验和调查设计
1-4的各种尼古丁和烟草产品的受欢迎程度和市场份额。MMC支持
通过提供对研究设计至关重要的及时市场信息进行创新研究。MMC还
有能力根据FDA的政策评估市场份额的变化,进一步促进该中心的
推进监管影响分析的使命。
项目成果
期刊论文数量(0)
专著数量(0)
科研奖励数量(0)
会议论文数量(0)
专利数量(0)
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{{ truncateString('Ce Shang', 18)}}的其他基金
Utilizing tobacco discrete choice experiments to predict the population impacts of FDA regulatory policies
利用烟草离散选择实验来预测 FDA 监管政策对人群的影响
- 批准号:
10679412 - 财政年份:2023
- 资助金额:
$ 46.03万 - 项目类别:
The impact of excise tax structures for retail marijuana on marijuana consumption
零售大麻消费税结构对大麻消费的影响
- 批准号:
10366506 - 财政年份:2022
- 资助金额:
$ 46.03万 - 项目类别:
The impact of excise tax structures for retail marijuana on marijuana consumption
零售大麻消费税结构对大麻消费的影响
- 批准号:
10621727 - 财政年份:2022
- 资助金额:
$ 46.03万 - 项目类别:
The impact of ENDS tax policies on the consumption of ENDS and cigarettes
ENDS税收政策对ENDS和卷烟消费的影响
- 批准号:
10291831 - 财政年份:2021
- 资助金额:
$ 46.03万 - 项目类别:
US and International Evidence on Factors Leading to Tax Avoidance and Evasion and Their Impact on Drinking Behaviors and Consequences
美国和国际关于导致避税和逃税的因素及其对饮酒行为和后果的影响的证据
- 批准号:
10202215 - 财政年份:2020
- 资助金额:
$ 46.03万 - 项目类别:
US and International Evidence on Factors Leading to Tax Avoidance and Evasion and Their Impact on Drinking Behaviors and Consequences
美国和国际关于导致避税和逃税的因素及其对饮酒行为和后果的影响的证据
- 批准号:
9330760 - 财政年份:2016
- 资助金额:
$ 46.03万 - 项目类别:
US and International Evidence on Factors Leading to Tax Avoidance and Evasion and Their Impact on Drinking Behaviors and Consequences
美国和国际关于导致避税和逃税的因素及其对饮酒行为和后果的影响的证据
- 批准号:
9088044 - 财政年份:2016
- 资助金额:
$ 46.03万 - 项目类别:
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