Marketing Monitoring Core (MMC)

营销监控核心 (MMC)

• 批准号: 10666074
• 负责人: Ce Shang
• 金额: $ 46.03万
• 依托单位: OHIO STATE UNIVERSITY
• 依托单位国家: 美国
• 财政年份: 2023
• 资助国家: 美国
• 起止时间: 2023-09-14 至 2028-08-31
• 项目状态: 未结题
• 来源: https://reporter.nih.gov/project-details/10666074
• 关键词: Address; Adult; Algorithms; Assessment tool; Categories; Code; Collection; Data; Data Sources; Databases; Development; Dimensions; Drops; Electronic cigarette; Ensure; Evaluation; Experimental Designs; Fostering; Goals; Industry; Isomerism; Manufacturer; Marketing; Methodology; Methods; Mission; Monitor; Natural Language Processing; Nicotine; Nicotine Dependence; Ohio; Oral; Pattern; Persons; Pilot Projects; Play; Policies; Product Packaging; Public Health; Publications; Questionnaires; Recording of previous events; Regulation; Research; Research Design; Role; Science; Smokeless Tobacco; Source; Standardization; Stimulus; Surveys; Tobacco; Tobacco Industry; Tobacco Surveillance; Tobacco use; Toxic effect; Universities; Vendor; Visual; abuse liability; addiction; career; combustible tobacco; data dissemination; design; electronic cigarette use; experimental study; innovation; interest; medical specialties; novel; policy recommendation; response; tobacco advertising; tobacco products; tobacco user; translational impact; translational potential; trend; vaping; web site

PROJECT SUMMARY – MARKET MONITORING CORE The landscape of the tobacco market continues to increase in complexity by product and design, with the intent to maintain tobacco use and nicotine addiction. Given the tobacco industry's history of manipulating nicotine in tobacco products to drive product appeal, use, and addiction, timely market surveillance is critical to monitor industry trends and changing tobacco use patterns. The primary objective of the Market Monitoring Core (MMC) is to conduct rapid marketplace surveillance of ECs, novel oral nicotine pouches (ONP), and other non- combustible and combustible products, thereby facilitating the design, interpretation, and regulatory impact assessment of Projects 1-4 with rich marketplace data. Specifically, the MMC will use complementary data sources and novel methodologies to track products and their packaging claims, including the Nielsen Retail ScanTrack data, online store website data scraping (i.e., extraction), and direct contact of vape shops and specialty stores. The MMC will play an important role in: 1) guiding the identification of the most appropriate ONPs to be characterized by the Product Evaluation and Manipulation Core (PEMC) for Project 2 (P2); 2) informing the experimental design of P3 by providing product packaging information from the marketplace, including the existence/placement of nicotine-related claims and visuals, to generate stimuli and allow P3 to anchor their study design based on evolving market shares, selecting products and packaging designs that best represent market conditions; 4) assisting P1-P4 in formulating and designing surveys, such as providing drop- down lists of popular brands and nicotine options in questionnaires, and comparing Project data with marketplace data to accurately contextualize the potential translational impact in dissemination activities (e.g., publications, presentations, and FDA public docket submissions); and 5) fostering the development of relevant Career Enhancement Core-supported pilot studies that address emerging products and regulatory interests. The specific aims are to: 1) monitor the nicotine dimensions (concentration, form, and isomer) and other features (e.g., flavor, promotion, etc.) of ECs and ONPs for P1-4; 2) identify ONPs for evaluation and characterization by the PEMC for P2; 3) monitor how EC and ONP manufacturers market nicotine dimensions using packaging claims for P3; and 4) facilitate experiment and survey design by providing marketplace information (e.g., product popularity, and market shares) of a wide range of nicotine and tobacco products for P1-4. The MMC supports innovative research by providing timely marketplace information that is critical to study designs. The MMC also has the capacity to assess market share changes in response to FDA policies, further facilitating the center's mission to advance regulatory impact analysis.

项目摘要--市场监测核心 烟草市场的格局在产品和设计方面继续增加复杂性，目的是 以维持烟草使用和尼古丁成瘾。鉴于烟草行业操纵尼古丁的历史 烟草产品要推动产品的吸引力、使用和成瘾，及时的市场监测是至关重要的 行业趋势和不断变化的烟草使用模式。市场监测核心(MMC)的主要目标 是对ECs、新型口服尼古丁药袋(ONP)和其他非 易燃和易燃产品，从而促进设计、解释和监管影响 评估具有丰富市场数据的项目1-4。具体地说，MMC将使用补充数据 跟踪产品及其包装声明的来源和新方法，包括尼尔森零售 ScanTrack数据，在线商店网站数据抓取(即提取)，以及Vape商店和 专卖店。MMC将在以下方面发挥重要作用：1)指导确定最合适的 由项目2的产品评估和操作核心(PEMC)表征的ONPs(P2)； 通过提供来自市场的产品包装信息来通知P3的实验设计， 包括尼古丁相关声明和视觉的存在/放置，以产生刺激并允许P3 根据不断变化的市场份额确定他们的研究设计，选择最好的产品和包装设计 代表市场情况；4)协助P1-P4制定和设计调查，例如提供Drop- 在问卷中列出受欢迎的品牌和尼古丁选项，并将项目数据与Marketplace进行比较 准确地将传播活动中的潜在翻译影响与背景联系起来的数据(例如，出版物， 演讲和FDA公开提交的摘要)；以及5)促进相关职业的发展 增强核心-支持针对新兴产品和监管利益的试点研究。这个 具体目标是：1)监测尼古丁的维度(浓度、形态和异构体)和其他特征 (例如，口味、促销等)用于P1-4的ECS和ONPs；2)通过以下方式确定用于评价和表征的ONPs P2的PEMC；3)监测EC和ONP制造商如何使用包装销售尼古丁含量 P3的索赔；以及4)通过提供市场信息(例如，产品)来促进实验和调查设计 1-4的各种尼古丁和烟草产品的受欢迎程度和市场份额。MMC支持 通过提供对研究设计至关重要的及时市场信息进行创新研究。MMC还 有能力根据FDA的政策评估市场份额的变化，进一步促进该中心的 推进监管影响分析的使命。