U.S.-Japan Joint Seminar: Cross-Cultural Study in e-Business

0135238 ShimThis奖支持美国科学家参与美国-日本电子商务和移动的商务跨文化研究研讨会。“将于2002年4月1日至5日在日本新泻和东京举行。 共同组织者是密西西比州立大学的Jung P. Shim教授和日本新泻大学的Takuro Munizawa教授。 来自香港、韩国和台湾的与会者也将出席。 Internet/Web已成为企业与其客户（B2C）之间共享商业信息的最重要媒介之一。 虽然电子商务和移动商务受到了相当大的关注，但几乎所有涉及电子商务和移动商务的研究都对跨文化研究给予了粗略的关注。 在日本，最近手持电话（移动的电话）和互联网用户的增加引人注目。 超过70%的日本人使用移动的手机，其中一半使用互联网/网络。 此外，新的“I-Commerce”手持电话系统使最终用户能够连接电子邮件、查看主页和进行电子贸易和电子商务。 几项调查估计，因特网/万维网用户正在成倍增长。 Forrester Research估计，到2003年，全球电子商务市场将增长到3.2万亿美元。 新兴技术（例如，因特网协议语音、视频流和同步多媒体集成语言）正在开辟电子商务交易的途径。 这些技术可能对电子商务和移动商务市场产生重大影响。 研讨会还可能对学术界和专业界的个人产生重要影响。 该项目通过许多初级教师、博士后、研究生和一名本科生的参与促进国际人力资源。 通过交流思想和技术，该项目将扩大我们的基础知识，促进国际理解与合作。 研究人员计划在万维网上公布研讨会的结果。

0135238ShimThis award supports the participation of American scientists in a U.S.-Japan seminar on a cross-cultural study of Electronic Commerce (E-Commerce) and Mobile Commerce "M-Commerce." to be held in Niigata and Tokyo, Japan from April 1-5, 2002. The co-organizers are Professor Jung P. Shim of Mississippi State University and Professor Takuro Munizawa at Niigata University in Japan. Participants will also be attending from Hong Kong, Korea and Taiwan. The Internet/Web has become one of the most important mediums for the sharing of business information between firms and their customers (B2C). While E-commerce and M-commerce have received considerable attention, virtually all the studies dealing with E-Commerce and M-Commerce have given cursory attention to the cross-cultural study. In Japan, the recent increase of handy-phones (mobile phones) and Internet users are remarkable. Over seventy percentage of Japanese are using mobile phones and half of them use the internet/web. In addition, new "I-Commerce" handy-phone systems enable the end users to connect to e-mail, view homepages, and do e-trading and e-commerce. Several surveys estimate that Internet/Web users are growing exponentially. "Forrester Research" estimates the worldwide E-Commerce market will grow to $3.2 trillion by the year 2003. Emerging technologies (e.g., voice over Internet Protocol, video streaming and synchronized multimedia integration language) are opening the way E-Commerce is transacted. These technologies could have significant implications for the E-Commerce and M-Commerce market. The seminar may also have important implications for individuals in both the academic and professional communities. The project advances international human resources through the participation of many junior faculty, postdocs, graduate students and an undergraduate student. Through the exchange of ideas and technology, this project will broaden our base of basic knowledge and promote international understanding and cooperation. The researchers plan to publish results of the seminar proceedings on the World Wide Web.