Doctoral Dissertation Research: Cultural, Structural, and Economic Factors in the Advent and Acceptance of a New Cultural Product Market

SES-0221014PI(s): Timothy Dowd Maureen Blyler埃默里大学本博士论文改进基金建议通过考察文化、结构和经济因素的作用，采取更全面的方法来考察新的文化产品市场的出现。过去的社会学研究详细阐述了文化、社会结构、国家和公共政策在市场出现中的作用。然而，这些工作的大部分都集中在与市场出现相关的生产因素上，并普遍强调市场的社会建设。指数表明，市场更多地是由需求因素驱动，而不是生产因素。这个项目将调查广告主、消费者和生产者是如何在特定的市场部门中促成一个新的消费者专业杂志市场的出现和适应的。研究者认为，要真正了解市场，我们不仅要了解市场是如何产生和持续的，还要了解市场是如何被不完全是社会或经济因素所激活的。最近的档案资料和美国主要报纸和杂志的内容分析将被用来研究新经济杂志市场是如何产生的，以及如何被广告商、消费者和生产者合法化的。

SES-0221014PI(s): Timothy Dowd Maureen Blyler Emory University This Doctoral Dissertation Improvement Grant proposes to take a more holistic approach to the examination of the emergence of new cultural product markets by examining the role of cultural, structural and economic factors. Past sociological research has detailed the role of culture, social structure, and the state and public policy in the emergence of markets. However, much of this work focuses on production factors associated with markets' emergence and generally highlights the social construction of markets. The PIs suggest that markets are more driven by demand-side factors than factors of production. This project will investigate how advertisers, consumers, and producers contributed to the emergence and accommodation of a new consumer specialty magazine market within that particular market sector. The investigators argue that to truly understand markets, we must understand not only how markets are created and persist, but also how they are enabled by factors that are not exclusively social or economic. Recent archival data and a content analysis of major U.S. newspapers and magazines will be used to examine how the new economy magazine market emerged and was legitimized by advertisers, consumers and producers.