Being Famous in China: Celebrities, Heroes and Public Figures

名扬中国：名人、英雄和公众人物

• 批准号: DP0985710
• 负责人: Prof Elaine Jeffreys
• 金额: $ 17.01万
• 依托单位: University of Technology Sydney
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2009
• 资助国家: 澳大利亚
• 起止时间: 2009-02-06 至 2013-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP0985710
• 关键词: Being; Famous; China; Celebrities; Heroes

This project furthers Australian understanding of our most strategically important neighbours, the People's Republic of China. The better we understand how it mobilises exemplars, and famous people for social cohesion or economic and political causes the more likely we are to be able to further Australian interests within this large market. Celebrity systems are integral to advertising campaigns, therefore the better we understand how celebrity is perceived the more likely we are to create effective marketing strategies for Australian exports. The project also enhances Australia's strong reputation as leaders in scholarship in Chinese Studies by producing research publications of high impact.

该项目加深了澳大利亚对我们最具战略意义的邻国中华人民共和国的了解。我们越了解它如何动员榜样和名人来促进社会凝聚力或经济和政治事业，我们就越有可能在这个巨大的市场中进一步促进澳大利亚的利益。名人系统是广告活动不可或缺的一部分，因此我们越了解名人的形象，就越有可能为澳大利亚出口制定有效的营销策略。该项目还通过出版具有高影响力的研究出版物，提高了澳大利亚作为中国研究学术领导者的声誉。