SBIR Phase II: Adaptive Personalization and Context Management for Location-Based Mobile Devices (AdaptTribe)

这个小型企业创新研究第二阶段研究项目为基于位置的服务开发个性化的用户界面。这种基于邻近度的自适应个性化算法根据预测的用户兴趣和距离推荐附近的地点。它将进一步开发一种高度分布式的算法，允许手机执行部分计算，极大地降低中央服务器否则将承担的计算成本。这种基于上下文的用户界面允许用户链接操作，通过邻近集中活动，并避免重新键入。该项目将扩展用户界面的改进，包括个性化类别，以及将类别与个别场馆混合的用户界面方法。此外，它还将探索在同一屏幕上混合不同类型场馆的算法。身份联盟将帮助零售商和门户网站更容易地处理中介服务。自助式零售界面可以让传统的实体零售商以高性价比的方式向消费者提供“点击实体式”服务。基于SOAP的Web服务将允许门户网站更精确地过滤数据和配置外观。然而，拟议的对象标记机制对于大多数门户网站来说可能已经足够好了，因为可以通过CSS轻松地配置输出格式，并且可以通过公司的自助服务门户界面执行过滤。该项目的最终结果是可以整合到企业物流应用程序中，帮助现场人员查找、预订、使用和存储资源，同时能够提高消费者导航用户界面的速度，即使在位置无关的情况下也是如此。即使在非基于位置的应用中，手持设备的个性化也可以确保更好的隐私和安全性。该产品将利用邻近来最大化价值：因此，建立企业与消费者的关系，促进社会和谐，加强社区。

This Small Business Innovation Research Phase II research project develops personalized user-interfaces for location-based services. This adaptive proximity-based personalization algorithm recommends nearby venues based on predicted user interest and distance. It will further develop a highly distributed algorithm that allows handsets to perform part of the calculation, dramatically reducing computation costs that central servers would otherwise bear. This context-based user-interface allows users to chain operations, concentrating activities by proximity, and avoiding retyping. This project will expand the user- interface advancements to include personalizing categories, and a user-interface approach that mixes categories with individual venues. In addition it will explore algorithms that mix different types of venues on the same screen. Identity federation will help retailers and portals more readily deal with intermediary services. Self-service retail interfaces can allow traditional "brick-and-mortar" retailers to cost-effectively provide "click-and-mortar" services to consumers. A SOAP-based web-service will allow portals to filter data and configure look-and-feel more precisely. However, the proposed object tag mechanism will likely be good enough for most portals, as the output format can be configured easily through CSS, and filtering can be performed through the company's self-service portal interfaceThe end result of this project is a product that can be incorporated in enterprise logistics applications that help field personnel find, reserve, use and store resources while being able to improve the speed that consumers navigate user-interfaces, even when location is irrelevant. The in-handset personalization may ensure better privacy and security, even in non-location based applications. The product will use proximity to maximize value: building business-consumer relationships, enhancing social harmony and strengthening communities, as a result.