Enterprise Strategies for Remanufacturing in the Presence of Competition and Environmental Regulation

这项拨款为开发分析模型提供资金，用于确定公司在考虑是否在潜在竞争和环境立法的情况下重新制造其产品时必须做出的最佳设计、价格和数量决策。所开发的数值工具将根据收集成本、翻新成本、新产品和再制造产品之间的感知客户质量差异、竞争格局和环境立法等投入因素，确定公司应向市场提供的再制造产品的最优价格和数量。将使用结合博弈论技术和随机动态规划的优化算法，并对选定的案例研究和场景进行生命周期分析，以量化环境影响。行业合作伙伴将提供数据和产品来帮助验证模型。如果成功，本研究的结果将导致对再制造产品市场战略重要性的理解的增加。有利可图的再制造涉及新生产线和再制造生产线的设计、回收、制造和营销决策的联合优化，并考虑产品线的同类相食效应。对于许多公司来说，再制造产品是新产品的低价替代品，并且针对的是低收入客户。因此，制造商需要共同确定两种产品的目标客户群和产品价格，以实现利润最大化。此外，最初的设计决策应考虑到拆卸和再制造的便利性。这项工作的主要目标是开发一套决策支持工具，以帮助公司做出这些决策，从而消除一些不确定性和对产品线过度蚕食的恐惧，这些不确定性和恐惧目前使许多公司无法进行再制造。拟议的工作还将通过研究旨在减少工业对环境的影响，同时提高其竞争力，创造经济和生态双赢的局面，直接影响社会。

This grant provides funding for the development of analytical models for determining the optimal design, price, and quantity decisions a firm must make when considering whether to remanufacture its product in the presence of potential competition and environmental legislation. The developed numerical tool will determine the optimal price and quantity of remanufactured product a firm should offer to the market based on such input factors as collection cost, refurbishing cost, perceived customer quality differential between the new and remanufactured product, competitive landscape, and presence of environmental legislation. An optimization algorithm incorporating game theory techniques and stochastic dynamic programming will be used and Life Cycle Analysis on selected case studies and scenarios will be performed to quantify the environmental impact. An industry partner will provide data and products to help validate the models. If successful, the results of this research will lead to an increase in the understanding of the strategic importance of the remanufactured product market. Profitable remanufacturing involves the joint optimization of design, recovery, manufacturing and marketing decisions for both the new and remanufactured product lines that take into account the product-line cannibalization effect. For many firms, the remanufactured product is a low-price substitute for the new product and is targeted at low-income customers. Therefore, manufacturers need to determine the target customer segments and product prices for both products jointly to maximize profit. In addition, the initial design decision should take the ease of disassembly and remanufacturing into account. The primary goal of this work is to develop a set of decision support tools that assist the firm in these decisions, thus removing some of the uncertainty and fear of excess product-line cannibalization that currently keeps many firms from remanufacturing today. The proposed work will also directly impact society by pursuing research that aims to reduce the environmental impact of industry while increasing its competitiveness, creating an economic and ecological win-win situation.