Enterprise Strategies for Remanufacturing in the Presence of Competition and Environmental Regulation

该赠款为开发分析模型提供资金，用于确定公司在考虑是否在潜在竞争和环境立法的情况下重新制造其产品时必须做出的最佳设计，价格和数量决策。 开发的数值工具将确定最佳的价格和数量的再制造产品的公司应该提供给市场的基础上，这样的输入因素，如收集成本，翻新成本，感知客户质量之间的差异，新的和再制造的产品，竞争格局，和存在的环境立法。 将采用一种结合博弈论技术和随机动态规划的优化算法，并对选定的案例研究和情景进行生命周期分析，以量化环境影响。 一个行业合作伙伴将提供数据和产品，以帮助验证模型。如果成功，这项研究的结果将导致对再制造产品市场战略重要性的理解增加。 可盈利的再制造涉及新产品线和再制造产品线的设计、回收、制造和营销决策的联合优化，并考虑到产品线的蚕食效应。 对许多公司来说，再制造产品是新产品的低价替代品，目标客户是低收入客户。 因此，制造商需要确定的目标客户群和产品价格为两种产品联合利润最大化。 此外，最初的设计决策应考虑拆卸和再制造的方便性。 这项工作的主要目标是开发一套决策支持工具，帮助企业在这些决策，从而消除一些不确定性和过度的产品线蚕食，目前保持许多企业从再制造今天的恐惧。 拟议的工作还将通过开展旨在减少工业对环境影响的研究，同时提高其竞争力，创造经济和生态双赢局面，直接影响社会。

This grant provides funding for the development of analytical models for determining the optimal design, price, and quantity decisions a firm must make when considering whether to remanufacture its product in the presence of potential competition and environmental legislation. The developed numerical tool will determine the optimal price and quantity of remanufactured product a firm should offer to the market based on such input factors as collection cost, refurbishing cost, perceived customer quality differential between the new and remanufactured product, competitive landscape, and presence of environmental legislation. An optimization algorithm incorporating game theory techniques and stochastic dynamic programming will be used and Life Cycle Analysis on selected case studies and scenarios will be performed to quantify the environmental impact. An industry partner will provide data and products to help validate the models. If successful, the results of this research will lead to an increase in the understanding of the strategic importance of the remanufactured product market. Profitable remanufacturing involves the joint optimization of design, recovery, manufacturing and marketing decisions for both the new and remanufactured product lines that take into account the product-line cannibalization effect. For many firms, the remanufactured product is a low-price substitute for the new product and is targeted at low-income customers. Therefore, manufacturers need to determine the target customer segments and product prices for both products jointly to maximize profit. In addition, the initial design decision should take the ease of disassembly and remanufacturing into account. The primary goal of this work is to develop a set of decision support tools that assist the firm in these decisions, thus removing some of the uncertainty and fear of excess product-line cannibalization that currently keeps many firms from remanufacturing today. The proposed work will also directly impact society by pursuing research that aims to reduce the environmental impact of industry while increasing its competitiveness, creating an economic and ecological win-win situation.