Doctoral Dissertation Research in DRMS: Explicating Thematic and Structural Frame Components for Effective Communication of Global Climate Change to Lay Audiences

科学界面临的一个长期挑战是如何向专家受众传达科学知识。一种建议的传播技术是更多地依赖于构建科学信息，以便它提供背景并与受众产生共鸣。这个项目考察了框架如何影响特定科学问题的交流：全球气候变化的性质和影响。通过一系列实验，该研究考察了两个框架维度：使用不同类型和数量的受全球气候变化影响的人的例子的影响，以及突出气候变化的不同方面(如经济、道德或避免灾难)的影响。基于之前的研究，我们预计人们会对突出显示他们认同的一个人的一个例子的消息做出更强烈的反应。我们还预计，这些主题将与持有不同价值取向的个人产生不同的共鸣。该研究项目将加深我们对社会认同线索和解释图式在对使用不同框架主题和结构的说服性信息的情感和行为反应中所起作用的理解。

A longstanding challenge for the scientific community is how to communicate science tonon-expert audiences. One suggested communication technique is a greater reliance on framing scientific information so that it provides context and resonates with audiences. This project examines how framing affects the communication of a particular scientific issue: the nature and impact of global climate change. Through a series of experiments, the study examines two framing dimensions: the impact of using different types and numbers of examples of people affected by global climate change, and the impact of highlighting different aspects of climate change (such as economics, morality, or averting disaster). Based on previous research, we expect that people will respond more strongly to messages that highlight a single example of a person with whom they can identify. We also expect that the themes will resonate differently with individuals who hold different value orientations. The research program will increase our understanding of the role that social identification cues and interpretive schemas play in the affective and behavioral responses to persuasive messages that use different frame themes and structures.